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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52
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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52
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The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Still, virtual events were unchartered territory.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

VP Europe Sales, Presales and Marketing. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. Salesforce. Salesforce. S&P Global Market Intelligence. Salesforce. Leadership. Sales Development. Leadership.

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Why You Can’t Deliver Virtual Training With Legacy Tactics

Allego

Your company just acquired a partner and you need to train the salesforce on three new products. When you leverage mobile, video, and peer-to-peer networking, you gain the flexibility of remote learning and the power of just-in-time content. You’ve hired five new reps and need to certify all of them before they can start selling.

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Jake is a career marketer who served as the CMO at Pendo. After a career as a VP of Marketing and CMO, Jake now serves as president of MetaCX. And we’ve been in market for about six months.

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Sales Blogs We Love: Where to go for insight in every sales role

SalesLoft

Growthbound Blog (DiscoverOrg) | Stay growthbound with the latest tips and tricks for sales, marketing, and recruiting. Quotable Sales Blog (Salesforce) | Quotable is a regularly updated destination for exclusive, helpful, thought-provoking, and entertaining articles that benefit sales leaders, managers, and reps.