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The Shifting Sands of Selling Tech

Sales and Marketing Management

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. We found that the quality of leads had room for improvement: few of them converted into a viable MQL for our salesforce. Still, virtual events were unchartered territory.

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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

Salesforce documents in its recent State of Marketing report a collection of valuable insights from 6000 marketing leaders across 35 countries to shine a light on the evolving marketing game plans and how innovation and automation are taking the front seats in major business investments.

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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

Salesforce documents in its recent State of Marketing report a collection of valuable insights from 6000 marketing leaders across 35 countries to shine a light on the evolving marketing game plans and how innovation and automation are taking the front seats in major business investments.

Data 52
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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

Salesforce. Salesforce. Salesforce. Palo Alto Networks. Traction on Demand. Salesforce. Salesforce. Salesforce. Director, Sales Solutions, North America. Jessa Jennings. Regional Vice President, Commercial Sales. Avis Jones-DeWeever. Chief Executive Officer. Musidora Jorgensen. Ruth Kennedy.

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Why You Can’t Deliver Virtual Training With Legacy Tactics

Allego

Your company just acquired a partner and you need to train the salesforce on three new products. When you leverage mobile, video, and peer-to-peer networking, you gain the flexibility of remote learning and the power of just-in-time content. You’ve hired five new reps and need to certify all of them before they can start selling.

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Sales Blogs We Love: Where to go for insight in every sales role

SalesLoft

Quotable Sales Blog (Salesforce) | Quotable is a regularly updated destination for exclusive, helpful, thought-provoking, and entertaining articles that benefit sales leaders, managers, and reps. CloserIQ Blog | Weekly advice from CloserIQ’s network of 30,000+ sales leaders.

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Demand Generation Marketing Strategies: Tips and Tricks

LeadBoxer

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?