Pointclear
JUNE 15, 2012
Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.
Velocify
OCTOBER 1, 2017
Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. To that end, aligning with your sales team is critical to building an effective lead management process that drives results and helps achieve shared goals.
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Sales and Marketing Management
OCTOBER 11, 2019
Sales were going well, so far. “We This was a 40-person direct sales force driven by leads. Oh, by the way, if we take dollars from lead-generation plans, profits will drop further as sales decrease. We can cancel the 100,000-unit direct mail project we have scheduled for mid-September,” I said. “Next.”.
Pointclear
JANUARY 19, 2012
When qualifying and nurturing sales leads, the lead farmer (prospect development professional) has a challenging job. The starting point in lead management is usually an inquiry consisting of a name, title, a company, a phone number or email address. The lead farmer is patient, but persistent.
Zoominfo
FEBRUARY 1, 2018
Only 5-10% of qualified leads successfully convert for marketers ( source ). The average cost of a B2B sales lead varies by industry. Healthcare leads rank highest ($60) followed by business/finance ($43). At the low end are leads for marketing products/services ($32) and technology ($31) ( source ).
Zoominfo
JULY 24, 2019
Only 5-10% of qualified leads successfully convert for marketers ( source ). The average cost of a B2B sales lead varies by industry. Healthcare leads rank highest ($60) followed by business/finance ($43). At the low end are leads for marketing products/services ($32) and technology ($31) ( source ).
Pointclear
JANUARY 12, 2012
Contrary to popular belief, reps don’t need more sales leads. They need fewer leads—or more accurately, fewer raw, unfiltered, unqualified leads. Good sales reps are by nature hunters, eager to close in on highly qualified leads for the kill. Next-year decision?
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