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The New Face-to-Face: Lead Generation Without Events

Sales Hacker

Here are two other ways to organically connect with leads using LinkedIn Sales Navigator. But 7 out of 10 B2B marketers use events for lead generation. Social media and Zoom webinars can approximate events, but that can be hard to scale for lead generation. So what can sales and marketing teams do in the meantime?

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Why the Best Lead Generation Techniques Are Proactive

No More Cold Calling

If you believe this widely quoted but ill-advised statistic, your lead generation techniques are doomed from the start. Stats like this suggest that buyers don’t really need salespeople anymore—that we should just wait around for prospects to do their research and then call us when they’re ready to buy. That’s not selling.

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Is Technology Tanking Your Lead Generation System?

No More Cold Calling

Remember, prospecting is all about people. And technology will eliminate the time-consuming, face-to-face aspect of communication. Not in your personal life, and certainly not in your lead generation system. That’s no way to live, and it’s certainly no way to approach B2B lead generation.

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Your Technical Experts Rock at Lead Generation … Really

No More Cold Calling

They can also be great for lead generation. It could mean a company’s in-house technical experts undertake any number of public-facing communications activities, including blogging, podcasting, featuring on YouTube videos, writing whitepapers, tweeting, sharing content on LinkedIn, speaking at industry events, etc. Big mistake.

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Behavioral science can accelerate lead generation

Sales and Marketing Management

Author: TIM HOULIHAN Face it, your lead machine is tired. Because, at the most fundamental level, you’re counting on those images and words to get your prospects to act. If properly used, the list below can supercharge your lead-generation engine. This will deliver the best mileage for your effort.). Simpson trial?

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Lead Generation Versus Prospecting: Similarities and Differences

LeadBoxer

Leads are another very important element in the sales process. Although leads and prospects have some similarities, there are many differences to consider. Understanding these variances can help you achieve more success in your sales efforts – lead generation versus prospecting is what we’re going to cover.

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How to Write a Lead Generating Cold Calling Script for Financial Advisors

Pipeline

Are you a financial advisor looking to get more leads into your pipeline? But calling might not be the issue–it’s what you say to the prospect next. Once all the data is gathered, they create cold calling scripts customized to each prospect segment on the list. Add cold calling to your sales outreach strategy.