Truth Bomb: Salespeople All Look Alike to B2B Buyers
No More Cold Calling
MAY 25, 2023
One marketing platform or sales enablement app? One insurance broker, attorney, banker, or consultant? Yet, when Salesforce surveyed sales pros in 2022, only 28 percent said they expected to meet or exceed quota this year. The trust the prospect has for the referral source is transferred to the salesperson.
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