The ROI Guy

JULY 15, 2015

E conomically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). Prospects will choose to stick with the status quo unless you can proactively and provocatively quantify that they have a pain worth addressing.

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). Prospects will choose to stick with the status quo unless you can proactively and provocatively quantify that they have a pain worth addressing.

ROI 53

ROI Decision Maker Proposal Forecasting 53

The ROI Guy

JANUARY 16, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. Prospects will choose to stick with the status quo unless you can proactively and provocatively quantify that they have a pain worth addressing. Click here to learn more. #2

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

APRIL 8, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. Prospects will choose to stick with the status quo unless you can proactively and provocatively quantify that they have a pain worth addressing. Click here to learn more. #2

Forecasting 65

Forecasting ROI Proposal Decision Maker 65

Sales Hacker Training

FEBRUARY 13, 2020

From a collateral perspective, you may only have a core deck, which doubles as a leave-behind for prospects. Your marketing needs to be dialed in to your new prospect’s needs, which includes a lot of internal selling that happens after your rep has left the meeting. Your messaging may be focused on only one persona.

Enterprise 105

Enterprise Enterprise Hiring Ideal Customer Profile 105

Sales and Marketing Management

FEBRUARY 8, 2021

Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. 30 Wall Street Journal story headlined “Businesses Are Being Pushed to Evolve.” Microsoft CEO Satya Nadella said as much in a Jan.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Your Sales Management Guru

MARCH 24, 2015

I cringe when I hear salespeople tell customers or prospects, “Let me be honest with you,” as if they haven’t been honest so far. When prospects see that you’re familiar with their businesses and industries that generates trust and confidence — key ingredients in any successful sales formula.

Buyer 40

Buyer Journal ROI Training 40

Zoominfo

NOVEMBER 6, 2023

From a tools perspective, they were frequently confronted with bad data (including intent), high cost and time to set up and manage the platforms, poor integrations, and difficulty in seeing and proving ROI. However, relying on a marketer to immediately send a follow-up email every time a prospect visits your pricing page is impossible.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Cience

NOVEMBER 6, 2019

With technologies that facilitate search and easy price and product comparisons, a prospect and an order touch multiple points in the distribution channel for most products and services. . interview with Krim in The Wall Street Journal, December 1, 2018) . Buying a car is an example. Consumers now routinely do lots of online research.

Channels 42

Channels Marketing Retail How To 42

Accent Technologies

NOVEMBER 10, 2018

Benefits/ROI myths. Explain the benefits of tracking prospect interactions and getting forecasts to achieve quotas faster. It is understandable for reps to be apprehensive about anything that takes time away from their selling and prospecting activities. Share files with prospects or colleagues while on the go.

CRM 55

CRM ROI Commission Vendor 55

Pointclear

MAY 2, 2012

He adds that inbound marketing is generally thought of as search optimization and links so that prospects find you either through a search or by reading something interesting that is linked to you. He adds that those prospects should be considered more highly qualified because they have expressed an interest in something you do.

Social Media 180

Social Media Media Inbound ROI 180

The ROI Guy

JULY 8, 2014

Frugal – with over 95% of IT decisions now requiring a solid business case with significant ROI and fast payback according to IDC. Prospects will choose to stick with the status quo unless you can proactively and provocatively quantify that they have a pain worth addressing.

Forecasting 78

Forecasting ROI Decision Maker Proposal 78

Green Lead's B2B

OCTOBER 8, 2009

Amazon still sells plenty of books, and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). Besides, we all know from experience that the best campaigns engage prospects over time, with multiple media.

Social Media 24

Social Media Media Marketing Trade Show 24

Sales Hacker

MARCH 2, 2020

Sales Development and Prospecting. Fanatical Prospecting. Combo Prospecting. High-Profit Prospecting. Predictable Prospecting. Prospects never control anyone who has mastered David Sandler’s 7-step program for top sales. The Seller’s Challenge. Mastering the Complex Sale. Outbound Sales, No Fluff.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Mindtickle

MAY 5, 2022

But I better get the ROI on. I created a video the other day that said something like: just do some research before you jump on a finer prospect. We were just in the Wall Street Journal last weekend in an article about all of the teachers who are now shifting over to selling. That’s not OK.” ” All right.

Sales Enablement 52

Sales Enablement Hiring Tools Call-back 52

Sales Hacker

OCTOBER 21, 2019

Lastly, never underestimate the power of building a rapport with your prospects and customers. Fast forward to today, and the program ROI has gone up, our SDR team is more productive, and we have a marketing team that deeply understands the needs of Sales. . I really rely on my to-do list/journal every day. . Amanda Edelstein.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Hubspot Sales

MAY 22, 2018

Press releases are issued to both technical trade journals and major business publications such as USAHockey Inline, INLINE the skate magazine, PowerPlay, and others. Start with a CRM, which is a central database where you can keep track of all your clients and prospective clients in one place. Public relations. Tournaments.

Top of Funnel 144

Top of Funnel How To Hiring Buyer Persona 144