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Is Your B2B Lead Generation Firing on All Cylinders?

SugarCRM

Regardless of the industry, or the size of the business, marketers are all in pursuit of the same goal: Lead generation. Only a strong marketing automation suite with up-to-date features can ensure that a team’s lead generation strategy keeps pace in this environment. Have a Clear and Practical Content Strategy.

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5 Benefits of Lead Management Software for Your Business

SugarCRM

According to Gartner, lead generation is a top growth priority for many businesses. And yet, in one survey, almost 60% of business decision-makers pointed to lead generation as a top challenge. With so much effort to get those leads, you certainly don’t want to let any drop through the cracks. It’s a lead of sorts.

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What is Lead Enrichment & How Does it Benefit Sales Teams

LeadBoxer

When you generate a new lead, you should also have systems in place that gather additional data to help you qualify and understand that lead in detail. There are a few ways to generate and enrich new leads. Source When a lead fills out a form in exchange for an offer, enrichment really begins to happen.

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5 Core Lead Management Features Your CRM Needs

SugarCRM

Although, traditionally, lead management is associated with lead generation, this blog post will mainly focus on how lead management features inside a CRM can break down siloes and create marketing and sales alignment within an organization. Still, usually, these are included in dedicated Marketing Automation software.

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6 Ways Sales Automation Software Can Save You Time and Money Today

SugarCRM

Sales automation software allows you to automate at least a third of your administrative tasks. What is Sales Automation Software? Sales automation is the ability to take manual, time-consuming tasks and automate them using software, artificial intelligence, and other digital tools. Generate and Nurture Better Leads.

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Mastering Sales ROI in Manufacturing: Automating Sales Processes for Maximum Efficiency

SugarCRM

Welcome to the third part of our four-part series, Mastering Sales ROI in Manufacturing: A SugarCRM Guide. In the first two parts of our series, we discussed The Strategic Facets of Lead and Opportunity Management and The Art and Science Behind Sales Forecasting. So, buckle up, and let’s get started!

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The World of CRM is Evolving, Are You?

SugarCRM

Integrated analytics and AI are key tools for tracking customer intent 80% of surveyed leaders report that they will turn to AI to maximize the value of their CRM platform over the next five years. At its most basic level, lead generation is the process that builds visibility, credibility, trust, and interest with your potential customers.

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