2001 Channels Data Marketing 
Partners in Excellence
MARCH 14, 2024
Businesses, industries and markets are being restructured, profoundly. As I work to advise them, I stumbled on something I wrote in early 2001, another period of economic challenges. Since 2001 we’ve been through slowdowns a couple of times. Get the data, understand it, and face the music. Focus, focus, focus.
Nutshell
JUNE 22, 2020
Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Because of this, texting is viewed differently than other text-based communication channels like email. Both of these sales channels still have their place! Use an SMS Sales Tool.
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Score More Sales
FEBRUARY 29, 2012
Contacts are data, and people are real. We will let you choose whether you invest in a full-blown system which has features to incorporate your full marketing strategy, including web lead capture – or you start by enhancing your email system with social information and notifications. © Score More Sales 2001 - 2012.
Openview
SEPTEMBER 28, 2017
While sales processes, training, compensation plans, technology, marketing support, and product lines matter, sales reps who simply dislike – or hate – their jobs is one of the most understated and overlooked aspects impacting sales force performance today. The Compensation Plan is Below Market.
SalesLoft
JANUARY 31, 2019
Concur, one of the oldest SaaS companies , only moved from selling CD-ROMs and traditional on-premise software licenses to a SaaS model in 2001. Therefore, data about what happens during the sales process could be tracked for the first time. However, this newly available sales data created a new issue – what do we do with it?
The ROI Guy
OCTOBER 11, 2010
For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.
John Barrows
JUNE 20, 2018
Phone as a channel isn’t going anywhere. The validity of the phrase “cold calling is dead” may be debatable in terms of making 100 dials with no information per day versus calling 20-40 targetted accounts and having a first touch by email or social, but phone as a channel is not dead. Phone has become a novel channel.
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