2001 Marketing Promotion Prospecting 
Nutshell
JULY 22, 2020
Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. What Is a Marketing Flywheel? It’s what we do.
Score More Sales
FEBRUARY 22, 2012
Ardath Albee of Marketing Interactions has written a four-part series called, Capitalize on the Content Marketing Continuum where she talks about the BEF and the very fluid content marketing continuum. Work to gain clarity on creating a formal process once marketing has sent potential leads to sales. Is it clear?
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Pointclear
AUGUST 1, 2011
As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years.
Hubspot Sales
JULY 15, 2020
Not only is it more cost-effective for B2B businesses to focus more on their existing customers, it also provides opportunity for acquiring new high-value customers through referral marketing. A straightforward way to gain a better understanding of your customers is to conduct a Net Promoter Score (NPS) survey.
Nutshell
JUNE 22, 2020
Cold calling is great—if your prospects actually pick up the phone. SMS sales, which is short for short message service sales, is an increasingly popular sales tactic that enables businesses to contact and sell to prospects and customers via text. Why should you text your prospects and customers? What Is SMS Sales?
Pipeliner
FEBRUARY 15, 2019
This problem has existed as long as there have been communal workplaces, and it was studied between 2001 and 2002 in an Aspen Institute survey conducted on a group of MBA students. Professional development in sales and marketing has a similarly checkered ethical history. That turns people off. Customers don’t read them anyway.”.
Cincom Smart Selling
JULY 25, 2017
When product design and planning discussions are taking place, it is up to Marketing to make sure this part of the plan is fully evolved, considered and built into the overall product development process. This vehicle was brought to market in 2001. The following market segments jumped in on year one. Car customizers.
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