The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm.

Marketing 40

Marketing Vendor ROI Survey 40

Hubspot Sales

JULY 15, 2020

Not only is it more cost-effective for B2B businesses to focus more on their existing customers, it also provides opportunity for acquiring new high-value customers through referral marketing. A straightforward way to gain a better understanding of your customers is to conduct a Net Promoter Score (NPS) survey. Image Source.

Pipeline 130

Pipeline B2B Ideal Customer Profile Sales Qualified Lead 130

Score More Sales

FEBRUARY 22, 2012

Ardath Albee of Marketing Interactions has written a four-part series called, Capitalize on the Content Marketing Continuum where she talks about the BEF and the very fluid content marketing continuum. Work to gain clarity on creating a formal process once marketing has sent potential leads to sales. link] Ardath.

Top of Funnel 284

Top of Funnel Lead Rank Lead Scoring Lead Nurturing 284

Sales Hacker Training

DECEMBER 8, 2020

If you missed episode 137, check it out here: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman. It’s all about understanding when people are in market versus in funnel. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher. Show Agenda and Timestamps. Show Introduction [00:09].

Hiring 119

Hiring Top of Funnel Scale Banking 119

Score More Sales

OCTOBER 7, 2010

What I really was wanting to shine a light on was the new ways that businesses are promoting themselves – this new 1/2 price “offer” phenomenon – I think it is a cross-between using marketing dollars to get new customers in the door and to generate a chunk of cash up front while doing so. King Neece.

Lead Rank 120

Lead Rank Lead Scoring Incentives Incentive 120

Score More Sales

JANUARY 31, 2011

You must know who your target market is – at least by demographic – even better if you have lists of potential prospective customers. creating a web page with all of the business owners / businesses on it to help further promote them. © Score More Sales 2001 - 2012. How to participate: 100K resource page.

Lead Rank 178

Lead Rank Lead Scoring Revenue Guidelines 178

Score More Sales

MARCH 10, 2011

He sat down at the table I was sitting at and proceeded to go through some of the vendor marketing materials (of the vendors at this conference exhibiting). link] Marketing Gal. © Score More Sales 2001 - 2012. I noticed him saying, “What do these guys DO?” ” – as he reads a brochure and tosses it.

Conversion 181

Conversion Lead Rank Lead Scoring Vendor 181

Score More Sales

APRIL 12, 2010

Now most of my time is spent marketing as a Pro VIP in Biznik. I think targeted mailings are needed to promote seasonal events and general services when business slumps. © Score More Sales 2001 - 2012. Usually in instant messenger or Skype Voice. I do social networking, I used to use Ryze but the membership shifted to spam.

Lead Rank 120

Lead Rank Lead Scoring Skype Conference 120

Score More Sales

JANUARY 9, 2011

You must know who your target market is – at least by demographic – even better if you have lists of potential prospective customers. creating a web page with all of the business owners / businesses on it to help further promote them. © Score More Sales 2001 - 2012. Here are the rules: 1. Lori, you are amazing.

Revenue 172

Revenue Lead Rank Lead Scoring Ideal Customer Profile 172

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Does your brand promote positive body image?

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

LeadFuze

AUGUST 5, 2021

How to Make Sales and Marketing Meetings More Effective and Impactful. Leah Bell is the Content Marketing Specialist for SalesLoft. While you’re there, you can also benefit from the other organized topics from marketing to productivity and more. . Sell) and marketing (Where Marketers Go to Grow) blogs on the site.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98