21 Important B2B Cold Calling Statistics
Zoominfo
OCTOBER 14, 2018
With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. Less than 1% of cold calls lead to a sale ( source ). In 2007 it took an average of 3.68 of sales reps’ time.
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