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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

It’s the time where you start seeing various pundits dusting off their crystal balls guessing what the big issues facing sales and marketing professionals in 2015. Marketing/Sales Integration. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. Sales Process/Methodology.

Fashion 91
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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

Pointclear

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? 50-250 beds.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

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PowerViews with Tony Jaros: The New Demand Waterfall, Alignment & SLAs

Pointclear

Tony is a sales and marketing thought leader with nearly 20 years of experience. He has led the research function at SiriusDecisions for more than 10 years, overseeing the creation of content including demand creation, product marketing, marketing communications, general strategy, sales training, hiring and client service.

Lead Rank 145
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The 8 Primary Sales Competencies: Goal Achievement

Platinum Rules for Success

After writing 17 books and delivering over 3,000 professional speeches around the world, Jim Cathcart collaborated with Jeffrey Gitomer and Dr. Tony Alessandra in 2015 on the award winning sales skills assessment, Sales IQ Plus. Targeting explores the markets or groups you may target as prospective buyers. Follow Jim Cathcart.

Loyalty 87
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The Fastest Growing Companies in Boston Hiring For Sales

CloserIQ

Drift provides a conversational sales and marketing platform that allows businesses to better connect with prospects and customers. Founded 2012. Founded 2012. Klaviyo is providing better email marketing solutions for ecommerce stores. Founded 2012. Founded 2015. Founded 2014. 51-100 employees.

Hiring 76
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How B2B Buyers Search for Tech Solutions

Tenfold

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. There is more than one millennial in every three employees in the job market.