The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. So how do you end up in the Winner’s Circle? -

ROI 53

ROI Decision Maker Proposal Forecasting 53

Allbound

NOVEMBER 21, 2018

Five Questions Channel Program Leaders Should Be Asking. The landmark 2016 EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. It was quickly followed by the California Consumer Privacy Act of 2018 (CCPA) that was signed into law on June 28, 2018 and becomes effective on January 1, 2020.

Policies 57

Policies Channels Government Consumer 57

Sales Hacker

MARCH 16, 2020

5 Tactics for Effective Sales Follow-Up in 2020. The 2016 Sales Development Benchmark Report indicated that SDRs who leveraged a triple touch approach (phone, email, LinkedIn) had a 28% higher SQL conversion rate than SDRs who only used phone and email. That was four years ago. Video is effective because it puts a face to the name.

Follow-up 109

Follow-up Examples Lead Rank Marketing Qualified Lead 109

LeadFuze

JULY 16, 2019

In short, B2B marketers can no longer ignore the importance of CX, dismissing it as a B2C marketing trend. . According to research, only 14 percent of large B2B companies claimed to be genuinely customer-centric in 2016. CX Maturity of B2B Organisations. Source: Accenture Strategy Report. Easier said than done, right?

Influencer 63

Influencer B2B Customer B2C 63

Partners in Excellence

DECEMBER 28, 2016

Through 2016, we’ve conducted extensive research on sales performance, trying to understand the differences between top performers and everyone else. Much of the market research is very good and can lead to great insights on performance improvement. We’ve reached some startling conclusions. Don’t get me wrong.

Journal 63

Journal Research Data Social Selling 63

Artesian Solutions

APRIL 9, 2018

According to a study by Narrative Science 61% of businesses using AI believe they are spotting opportunities in data that would otherwise have been missed, and by 2020 they could be stealing as much as $1.2 But in the same way as AI is boosting proactive behaviours it is also serving to nurture and channel curiosity.

Lead Rank 40

Lead Rank Ideal Customer Profile Data Sales Qualified Lead 40

Bigtincan

DECEMBER 21, 2021

For example, the marketing team can’t have a separate interface than the HR team. Dropbox has also been in the spotlight for some security issues, specifically the August 2016 incident where 68 million passwords were leaked on the Internet. They are a group of channels. Channels come second, and they are a group of stories.

Enterprise 59

Enterprise Enterprise Comparison Lead Rank 59

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. 2x Founder leading sales, marketing and operations teams. Hang Black.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Hyper-Connected Selling

JANUARY 9, 2018

You will be replaced by a website, a chatbot, or a marketing automation program. The path to success that worked in 1990 or 2000 (or even 2010) isn’t going to work in 2020, and it’s not going to work today. Or maybe there’s an internal power struggle between Marketing and HR that you have to manage.

Hiring 64

Hiring Decision Maker Lead Rank Lead Scoring 64

The Digital Sales Institute

SEPTEMBER 2, 2019

Sales statistics are also critical for sales channel selection and how to drive deeper customer engagement. Add in the fact that the average B2B buyer uses six different channels to engage with potential vendors along their journey purchase. billion online buyers in 2016. In fact, in 2016, 58.3 GENERAL SALES STATISTICS.

Paid Content 51

Paid Content Lead Rank Social Media Cold Calling 51