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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. Responses included: “AI will manage customer relationships through predictive marketing.”

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The 25 Sales Leaders You Should Get to Know in 2020

Crunchbase

Subsequently Abel was the lead investor, chairman and CEO of SteelBrick for which he raised $78 million while rapidly scaling the business, leading to its acquisition by Salesforce in 2016 for over $360 million. VP of Marketing at Outreach. CEO of JBarrows Sales Training. Max Altschuler. Crunchbase Profile , LinkedIn , Twitter.

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What Do the IDC Predictions Mean for the B2B CMO?

SBI Growth

A top trend in B2B marketing is the adoption of the Marketing Operations role. Innovative CMO and CIO pairs will throw out the rule book when it comes to IT''s support of Marketing. The best marketers will understand that "Content Marketing" does not equal "Thought Leadership".

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The 54 Sales Leaders You Should Get to Know in 2020

Crunchbase

Update: June 26, 2020. This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” From SDR in 2015, to enterprise AE in 2020–and she’s gathered quite the following on LinkedIn. Why Brooke should be on your radar: Brooke Bachesta currently leads the mid-market SDR team at Outreach.io.

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A 2026 excursion to the future of sales training

Sales Training Connection

Sales Training – 2026. As a way of exploring the future of sales training, let’s time travel to the year 2026 and examine the major trends of the day. The presentation was developed as a comparison to what is happening in 2026 versus ten years earlier in 2016. Let’s tune in and listen to what Dr. Beckett has to say.

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12 Female Entrepreneurs You Need to Follow

Hubspot Sales

Founder Gym is a leading online training program designed to teach underrepresented founders how to fundraise to scale their startups. In 2020 she released her first book It’s About Damn Time chronicling her journey. Prior to founding The Plug, Sherrell held marketing roles at Uber and Google Fiber. Image Source. Image Source.

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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

The article included a marketing expert’s explanation for why societal changes would render the door-to-door salesman obsolete: “Advertising is producing better results than the old method of personal solicitation.”. Then, last year, Forrester Research predicted that 1 million B2B salespeople will become obsolete by 2020, lost to e-commerce.

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