Shame Marketing Boosts Sales but Reduces Loyalty
SMEI
JANUARY 24, 2023
Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad. Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley.
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