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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad. Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley.

Loyalty 88
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10 Webinar Metrics to Measure Success

Zoominfo

In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). There’s no definitive number that indicates a “good” amount of registrants. For example – let’s say you spend a large portion of your advertising budget on paid search ads. The webinar topic was not engaging or useful to your audience.

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10 Metrics to Measure B2B Marketing Webinars

Zoominfo

In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). There’s no definitive number that indicates a “good” amount of registrants. For example – let’s say you spend a large portion of your advertising budget on paid search ads. The webinar topic was not engaging or useful to your audience.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger event is an action or occurrence that creates a sales opportunity. Editor's note: This article was originally published in August 2017 and has been updated for comprehensiveness.

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Selling in the New Gig Economy

Crunchbase

Bureau of Labor Statistics admits that the number of gig workers in the country is difficult to confirm, in 2017 their best estimate was 55 million. trillion to the economy in 2017. According to a Gallup study, about 36 percent of U.S. workers derive some or all of their income through independent gigs. While the U.S.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. After more consumers started buying everything online, that definition evolved and expanded to include how they think and react and how their behavior influences those buying decisions. In other words, what do they want?

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What is ASC 606? A Guide to Its Ins & Outs

Hubspot Sales

Public businesses were required to adopt the new guidelines for reporting periods beginning after December 15, 2017, while others (private and non-profit) were not required to implement the new standards until December 15, 2018. The university enters into a contract with a vendor that wishes to use the recordings in advertisements.