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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Creators can include a lot of information beneath each video, but it’s important to put a compelling incentive and/or promotional link first since YouTube cuts off the majority of this text. There are many examples of how Google is featuring content on its search results pages rather than referring traffic to the source of the content (e.g.,

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X-Factor Compensation Leaders: How to Be Incredible at Incentive Planning (Palo Alto Networks)

Xactly

The resulting incentive plan must develop a compensation process that will motivates the right sales behaviors to achieve goals, all while driving growth. Analysts are constantly updating setup data after I recalculate, [and by downloading the data,]I have a reference point to see what [has been] changed.”

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23 Sales Productivity Statistics to Inform Your Enablement Strategy in 2023

Mindtickle

just 47% in 2017 — and they can include different buyer roles—champions, influencers, decision-makers, users, or ratifiers—from multiple departments. from 16 to 17 between 2017 and 2019), the number of buying interactions during the pandemic jumped from 17 to 27. Forrester’s 2021 B2B Buying Study ). Forrester’s 2021 B2B Buying Study ).

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A Short and Sweet Case for Enterprise SPM

Xactly

Sales performance management (SPM) and incentive compensation management (ICM) are often used interchangeably. SPM refers to sales planning, comp management, performance optimization—and everything in between. Fact #1: In 2017, the average quota attainment was at 53%, and this rate is continuing to trend downwards.

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Team Diversity is Key to Growth and Success in Sales

Xactly

For more than 13 years, Xactly has aggregated sales pay and performance data points like this, referred to as Xactly Insights. This data helps companies benchmark sales rep compensation to design competitive incentive plans. In 2016, only 32% of sales reps met or exceeded sales quota, according to Xactly Insights data.

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How to Foster Transparency in Sales: A Guide for Sales Ops

The Spiff Blog

In fact, the percentage of firms identifying themselves as data-driven had declined over the past three years, from 37% in 2017 to 31% in 2019 ( source ). In this case, transparency surrounding compensation data refers to both the accessibility of that data and the clarity around commission calculations.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”. Predictions for the impact of AI, the authors state, suggest a doubling of the economic growth of developed countries between 2017 and 2035, potentially adding $7.4 trillion to the U.S. economy alone. AI’s Infancy.