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Sales Enablement News Roundup – January 10, 2020

Showpad

Start 2020 out on the right foot with the latest Sales and Marketing news. 5 Steps to Generating ROI with B2B Content in 2020. Are your online and digital channels persuading potential customers to take further action with you? Getting Ready for 2020: 4 Sales Enablement Trends You Should Have on Your Radar.

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Don Kent and My 8 Reasons For Inaccurate Sales Forecasts

Understanding the Sales Force

When I was growing up in the 1960’s, I watched meteorologist Don Kent give his weather forecasts on WBZ channel 4 in Boston. 1960’s Don Kent is like a 2020’s salesperson. The post Don Kent and My 8 Reasons For Inaccurate Sales Forecasts appeared first on Kurlan & Associates, Inc.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

When cross-selling to a customer, it’s important to make sure that the products you offer them at the point of sale are ones that they would deem necessary to improve their experience with their primary purchase. If nothing else, 2020 really shed a light on the importance of cross-selling as a revenue generator in businesses.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

When cross-selling to a customer, it’s important to make sure that the products you offer them at the point of sale are ones that they would deem necessary to improve their experience with their primary purchase. If nothing else, 2020 really shed a light on the importance of cross-selling as a revenue generator in businesses.

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7 Top Inspiration-Sparking Sales Webinars of 2019

Chorus.ai

Moving into 2020, professional development is high on my New Year's Resolution List. How to Build the Ultimate Sales Forecasting Approach for Predictable Revenue" Kevin Mckeown from Cision puts it plainly: Sales Forecasting is an essential chore. The Ultimate Sales Forecasting Approach.

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What You Need to Know About Sales AI

Gong.io

AI adoption is growing in sales. 37% of sales organizations reported using AI in 2020, a 76% increase from 2018. Sales teams have reported major improvements in areas from sales forecasting to lead prioritization and more. Still not convinced of the value of AI in your sales process?

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

By incorporating sales metrics, such as rate-of-interaction, with marketing, your analytics can help you understand whether your marketing approach is working for COVID-affected prospects. Whether that means making new investments in content strategy or changing your marketing channels, you can make the decision more easily using analytics.