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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Between the GDPR and ePrivacy guidelines, there is a lot to consider to ensure your business remains compliant. Businesses could use telemarketing as a channel to generate consent for email marketing, converting the prospect to an inbound, consent-based contact. Note: The above article is for informational purposes only.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot Sales

In this article, find the ethical concerns and best practices for using AI. Find AI tools with guidelines or support. An AI Ethics Policy is a set of guidelines outlining how you use AI and addressing the ethics involved. Follow brand guidelines. Provide performance tracking. And so much more! Ask for permission.

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Why 78% of All Prospecting Efforts Fail and How to Get People to Want to Talk to You

Keith Rosen

It’s not a surprise that most salespeople don’t get past the first 30 seconds of an initial prospecting conversation before the prospect cuts you off and says, “Not interested,” or you hear “Click.” Your prospect isn’t interested in your actual product or service, but what it will ultimately do for them.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

r/advertising. /r/Entrepreneur. If you stumble upon a relevant new video or article, share it in one of your favorite subreddits to generate a conversation. Invest in Reddit Advertising. But, there is one way to give your posts an added boost without fear of repercussion—Reddit Advertising. r/marketing. /r/advertising.

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Increase Your Sales Via Social Media

Smooth Sale

Invest in Social Media advertising. While social media is free, investing in social media advertising is a great way to build a more significant following and customer base. Each social media account offers many advertising options for all budgets. Doing so gives you a two-for-one opportunity for your social media advertising.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

This article provides the insight and access to tools to make a successful transition. I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. Guidelines are provided to author good content and headlines. Equip them with tools to succeed.

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Five Markets To Target As A Fencing Contractor

Smooth Sale

Attend agricultural expos and trade shows, advertise in farming publications , and collaborate with local farm supply stores to reach your target audience effectively. Pool owners must comply with strict guidelines regarding safety barriers around swimming pools.