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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

And it’s a crucial feature of any successful B2B business. . Take Atlatl Software, a ZoomInfo customer that was trying to capture customers in an unestablished market. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas, and you’re trying to create opportunities,” Cooper said.

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[VIDEO] Real People, Real Sales Intelligence

DiscoverOrg Sales

Show me contacts in the marketing department at software companies with fewer than 5000 employees!”. Show me anyone using advertising technology – and the platforms they’re on.”. I want to see companies planning to invest in digital display advertising in the near future!” The marketer grabs the microphone.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. What is Sales Intelligence? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them.

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The Lead Generation Strategy Guide

Zoominfo

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources. Types of B2B Lead Generation Strategies. Inbound Marketing.

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The Ultimate Guide to Creating A Top Lead Strategy in 2021

LeadBoxer

Use software that will integrate with website data for the most accurate view of users’ behaviors. Cold Calling The Right Prospects You might hear people say cold calling is dead, but the fact of the matter is, in 2020 cold calling is still relevant. Source Social Media Advertising 3.5

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

And it’s a crucial feature of any successful B2B business. pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019 Take Atlatl Software , a ZoomInfo customer that was trying to capture customers in an unestablished market. It’s more than a product launch, but slightly less than an entire business model.