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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. It can also help you close sales faster and build a loyal customer base. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Consider all review channels: From Yelp to Glassdoor to G2 Crowd, there are so many platforms your customers can use to leave reviews.

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The Beginner’s Guide to Referral Marketing

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There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. A comprehensive referral marketing program treats referrals like any other marketing channel— which means it includes strategic preparation, targeted decision-making, analysis, and iteration.

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Do You Sell Using a “Push” or “Pull” Strategy?

The Sales Hunter

If we shift to a “pull” strategy, I feel we will have a much higher close ratio and, better yet, do it with a higher margin. When we say “pull,” it refers to creating incentives at the customer level that encourage them to buy the product. I’m just trying to be simple in the context of this blog.).

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

All of this culminates in time and money savings to boost your bottom line and more closed sales to boost revenue. Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up.

article thumbnail

5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Consider all review channels: From Yelp to Glassdoor to G2 Crowd, there are so many platforms your customers can use to leave reviews.