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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Sales and marketing teams have been slashed, and pipelines are running dry. The shrinking number of businesses and the threat of a prolonged economic slump are causing major difficulties with filling pipelines and closing deals. What customers looked for in the past is not guaranteed to be the same now or when the crisis ends.

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How to Build An All-Star Go-to-Market Team

Highspot

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success.

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Source of Hire: The Key to Successful Recruiting

Zoominfo

According to one definition, source of hire is a metric that shows what percentage of your overall hires entered your pipeline from each recruiting channel or source (e.g. Improve the quality of future candidates: The channels that deliver the most candidates don’t always deliver the highest quality candidates.

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How To Build Your Go-To-Market Strategy

Zoominfo

As part of your go-to-market strategy, an outlined process lays out exactly how a product should be sold, where customers can purchase, and which channels to utilize. Organize Lead Sources and Channels Implementing lead generation campaigns is crucial to overall company success. Should Go-To-Market Strategies Change by Company Size?

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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. That’s why personalizing your lead generation around the human making decisions on the other end will almost guarantee that you earn attention. 16 sales process templates for B2B pipelines.

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Ways the Outbound Sales CRM Accelerates your Conversion Rate

Apptivo

These tools enable them to communicate with prospective clients via a variety of communication channels, including email, phone conversations, and social media. They use techniques such as web scraping and database access to obtain and validate information needed to develop a strong sales pipeline.

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The Ultimate Guide to Creating Your B2B Marketing Plan

LeadFuze

It involves identifying the channels and tools you’re going to use, as well as what resources are needed for that journey. What Are the Main B2B Marketing Plan Channels? We are going to go over some marketing channels and strategies, then take a look at how you should create your b2b startup marketing strategy the right way.