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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Trade shows can be powerful platforms for showcasing your products, growing your brand, and winning new customers. However, figuring out how much your business actually benefits from attending trade shows can be challenging. Why measure your return from trade shows?

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

What Do Sales Intelligence Tools Do? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Why Use Sales Intelligence Tools? Here’s what you should look for: 1. Or can you?

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Don’t Be a Trade Show Vulture! Here’s 10 Steps for Event Follow Up Success

Sales Hacker

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Me: “Again, I certainly hope not!”. 10 Step Recipe For Event Follow Up Success.

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What can CRM do for my business?

Nutshell

What is CRM? CRM software, short for customer relationship management software, is used to manage, analyze and understand customer interactions by storing and organizing business data. CRM systems also include the ability to report, visualize and forecast data to improve their customer workflows. What can a CRM do?

CRM 62
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How to Use Data to Power Your B2B Sales Strategy

Sales and Marketing Management

And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. Maybe they all found you in a similar way – social media, a trade show or sales outreach, for example. The number of tools is growing because they are useful and in demand. They need data.

Data 240
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How To Succeed In Upstream Marketing

Sales and Marketing Management

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. For instance, a CRM software maker may work with customers who may also pay for other business tools like VoIP and enterprise text messaging.

Marketing 214
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The Lead Generation Strategy Guide

Zoominfo

Leads don’t just magically appear in a company’s CRM (though, that would be nice!). Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources. Trade shows are incredibly conducive to lead generation because 81% of trade show attendees have buying authority.