Zoominfo

OCTOBER 21, 2018

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). In today’s post, we work to solve this issue and provide you with six ways to incorporate video into your B2B marketing strategy. Check out a quick Salesforce demo below. And best of all?

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Zoominfo

DECEMBER 23, 2021

As the process of hiring talent becomes increasingly digitized, savvy recruiters are using technology and strategies common in sales and marketing, to power a stronger recruitment process. Here, we examine the digital recruiting funnel and identify tech strategies that recruiters can adopt to drive better outcomes for their business.

Top of Funnel 130

Top of Funnel Funnel Hiring Strategy 130

Zoominfo

OCTOBER 5, 2021

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The key to a sound content marketing strategy is mapping messaging to a sales funnel. What Is Lead Generation?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Crunchbase

AUGUST 20, 2021

In order to understand how to make cold prospecting work for your SaaS company, this article will break down the process to help you improve your cold prospecting strategies and maximize sales. Accurately defining your ideal customer profile (ICP) is one of the most important steps during the planning stage of your sales strategy.

Ideal Customer Profile 105

Ideal Customer Profile Prospecting Strategy Decision Maker 105

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Zoominfo

OCTOBER 13, 2021

Read on to discover how our successful direct mail gifting strategy generates demand and increases revenue (results included). Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. What do we mean by “direct mail marketing”?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

JULY 25, 2023

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

LinkedFusion

OCTOBER 11, 2023

Every company’s growth strategy must include lead generation, which has developed considerably in the digital age. Content marketing, social media marketing, email marketing, and SEO are some of the strategies to get more customers to your business. They typically have a constrained budget for marketing and advertising.

Lead Generation 52

Lead Generation Small Business Small Business Ideal Customer Profile 52

SocialSellinator

AUGUST 10, 2023

It involves using data-driven insights, advanced technology platforms, and customer-centric strategies to drive consistent and meaningful results. Rather than a static strategy, it's an evolving process that continuously optimizes marketing campaigns based on real-time data and feedback.

Paid Content 94

Paid Content Webinar Metrics Strategy Marketing 94

Zoominfo

JUNE 25, 2018

A fine-tuned YouTube marketing strategy won’t yield much success if your videos don’t offer compelling content. Unfortunately, many B2B marketers make the mistake of rushing to embrace the platform without a comprehensive video content strategy. Product demos: Let’s face it– product demos in written form are often boring and confusing.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). What are the Benefits of Email Automation?

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

LeadBoxer

FEBRUARY 20, 2021

It’s no wonder, with software companies constantly looking for new ways to view and use data to improve customer engagement strategies and customer experience. That is why we put together these trends and strategy tips to help improve your company’s customer engagement strategy through the use of emerging technologies.

Ideal Customer Profile 98

Ideal Customer Profile Trends Customer Strategy 98

Zoominfo

MARCH 15, 2022

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” Get a Demo 5 Tips to Optimize Your Paid Ad Bidding Strategy 1. “Sometimes it’s as small as changing the color of the page or the CTA copy,” says Conor MacCarvill, digital advertising manager at ZoomInfo.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Sales and Marketing Management

FEBRUARY 10, 2020

Microsoft Advertising Partner Summit. Probably one of the most inspiring marketing conferences around, the Microsoft Advertising Partner Summit is just as it sounds: an opportunity to learn more about Microsoft’s newest initiatives. You’ll leave with actionable information and critical cases on digital tools, strategies, and more.

Conference 229

Conference Microsoft Marketing Advertising 229

Sales Hacker

FEBRUARY 2, 2021

Sales prospecting is to find qualified leads that are close to being ready to buy the advertised business or service. Sales representatives can achieve this by advertising their product/service on social media sites such as Facebook and Instagram, blogs, and even podcasts. Sales Strategy. Sales Strategy and Process.

Sales Cycle 105

Sales Cycle Ideal Customer Profile Strategy Sales Qualified Lead 105

Zoominfo

JUNE 30, 2022

It’s not rocket science: the foundation of any successful marketing strategy is strong data. The same goes for event attendance, webinars , free trials, and demos. Sales can trust that it’s reliable to follow up with, as well as use it in advertising, email marketing, analyses, and more. “Volume is king,” AlMukhtar says.

Data 100

Data Advertising Advertising Webinar Metrics 100

Sales Hacker

JUNE 29, 2020

But having the wrong strategy can mean losing subscribers and leaving large amounts of money on the table. Because the core product isn’t changing, and because SaaS can accommodate an unlimited number of users (in many cases), the potential for growth is infinite — as long as you have a good SaaS sales strategy in place.

Lead Rank 78

Lead Rank Strategy Scale Lead Scoring 78

Nutshell

JANUARY 9, 2024

A landing page is a unique page on your website created for advertising or email marketing campaigns. Designing, publishing, and managing your landing pages from within Nutshell makes it easier than ever for you to collect information about leads and improve your marketing and selling strategies.

Campaigns 62

Campaigns Advertising Advertising CRM 62

Nutshell

JANUARY 9, 2024

A landing page is a unique page on your website created for advertising or email marketing campaigns. Designing, publishing, and managing your landing pages from within Nutshell makes it easier than ever for you to collect information about leads and improve your marketing and selling strategies.

Campaigns 62

Campaigns Advertising Advertising CRM 62

Zoominfo

OCTOBER 5, 2021

It has allowed me to step out of the day-to-day, tactical tasks and spend more time on strategy.” It has allowed me to step out of the day-to-day, tactical tasks and spend more time on strategy.” David Carter, Safety Services

Intent Signal 100

Intent Signal Buyer Intent Prospecting Campaigns 100

Zoominfo

AUGUST 3, 2022

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. You get it. But we’re not technically in a recession.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Nutshell

FEBRUARY 22, 2023

The work doesn’t stop once you’ve reeled in a potential customer with your CRM—you must have a sound lead conversion strategy in place to convert sales leads into loyal customers. With lead scoring comes data collection, another essential strategy for converting sales leads. That’s another.

Lead Rank 62

Lead Rank Lead Scoring CRM Leads 62

LeadBoxer

OCTOBER 18, 2020

The most effective lead strategy methods are constantly changing, and for your company to succeed, you must evolve with them. If you aren’t reassessing your business plan and lead strategy tactics at least once a year, you’re missing out on opportunities to find new prospects. Source Social Media Advertising 3.5

Webinar Metrics 58

Webinar Metrics Lead Rank Lead Scoring Marketing Qualified Lead 58

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Demos : Number of MQLs that sign up for a scheduled demo. MQL to demo rate : Percentage of MQLs that turn into scheduled demos. If not, re-evaluate your distribution strategy.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

SugarCRM

NOVEMBER 4, 2021

People’s trust in advertising continuously decreases as they ask for innovation, more authenticity, and brand transparency than ever before. You’re not a product “pusher” anymore, but an insight provider as you add value through your marketing strategy by listening to your audience. Times are changing, and you must keep up.

B2B 51

B2B Strategy Top of Funnel Marketing 51

Hubspot Sales

JANUARY 18, 2018

Let’s look at four simple strategies that sales teams and executives can use to create better forecasting models for their business. Is it someone who has gone through an online demo, someone who has filled out an intake questionnaire …?”. 1) Use historical data. What is the definition of a ‘well-qualified’ lead?

Sales Forecasts 117

Sales Forecasts Forecasting Lead Rank Strategy 117

Zoominfo

APRIL 9, 2019

A fine-tuned YouTube marketing strategy won’t yield much success if your videos don’t offer compelling content. Unfortunately, many B2B marketers make the mistake of rushing to embrace the platform without a comprehensive video content strategy. Product demos: Let’s face it– product demos in written form are often boring and confusing.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

APRIL 29, 2020

Target your prospects with paid social media, advertising your presence at the event. You can also advertise free demos or other promotions. Your event strategy may change whether you’re walking the floor or have a booth, but the goal is the same: To book a meeting or demo. Book a demo. This is an easy win.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

Zoominfo

SEPTEMBER 3, 2020

Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. B2B business is also solution-based instead of problem-based (compare household cleaning commercials to an industrial cleaning advertisement). How Do You Set Up Email Automation?

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Sales and Marketing Management

FEBRUARY 8, 2021

B2Bs can’t let channel conflict get in the way of serving customers,” Ed Kennedy, senior director of commerce strategy at Episerver, states in the report. One of the manufacturer’s largest resellers complained of repeatedly losing sales to online sellers after going to the trouble of providing an in-person demo. Best of Both Worlds.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Get a Demo Keep reading.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Hubspot Sales

DECEMBER 13, 2023

Demo Call In a demo call, you provide a detailed demonstration of your product or service to showcase its features and benefits. For example, if you sell CRM software, you might conduct a demo call to show the prospect how your system can streamline their sales processes and improve customer relationships.

Negotiation 96

Negotiation Telecommunications How To Software 96

Nutshell

MARCH 1, 2024

Identify your weaknesses: Evaluate more successful competitors to establish what they do differently and how you can adjust your strategy to improve your profitability and growth. Historical website performance: View web traffic performance metrics and progress over the lifetime of competitor websites to inform your online growth strategy.

Paid Content 71

Paid Content Tools Lead Rank Lead Scoring 71

Hubspot Sales

APRIL 12, 2018

There’s a reason companies don’t advertise certain products in newspapers anymore. After the demo, you could request an introduction to the budget authority or a meeting with their procurement team. They won’t need to spend precious time figuring out these strategies on their own. Focus on your highest-performing channels.

Sales Cycle 111

Sales Cycle Strategy Channels Call-back 111

Zoominfo

OCTOBER 5, 2021

By creating a general profile of an organization’s best accounts sales and marketing teams can develop measurable strategies that convert these top buyers. Increase effectiveness by focusing on repeatable and scalable strategies that reach and nurture the right prospects with the right message. Get a Demo 2. Get a Demo

Ideal Customer Profile 100

Ideal Customer Profile Lead Rank Lead Scoring Customer 100