2 Ways for Sales Operations to Improve the Sales Funnel
SBI Growth
OCTOBER 17, 2012
You need to improve your ability to accurately forecast so the VP of Sales can make the number. One way is to control the top of the sales funnel. In a study released by eMarketer, “US online ad spending will post growth well above 20% this year to reach nearly $40 billion.” Hold Marketing accountable. Click Through Rate (CTR).
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