Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.
The Center for Sales Strategy
MARCH 28, 2024
When it comes to B2B lead generation, leveraging the right platforms is a practical step for growth. Among the myriad of available options, LinkedIn stands out as a powerhouse for connecting businesses with ideal prospects.
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Sales and Marketing Management
JUNE 21, 2023
Use these tactics to craft an offer that will lead to productive conversations and more sales. The post How to Give B2B Prospects an Offer They Can’t Refuse appeared first on Sales & Marketing Management. Stop creating roadblocks that keep you from obtaining new business.
Janek Performance Group
APRIL 10, 2024
In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. It involves assessing the fit and readiness of potential leads based on various criteria. However, many B2B sales teams struggle with inefficient qualification processes. And, if so, is the prospect worth your time and effort?
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.
Zoominfo
AUGUST 2, 2021
Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Let’s look at best practices for using chatbots to convert your leads. How to Optimize Chatbots for B2B Lead Generation. Respond to Leads with Lightning Speed.
No More Cold Calling
JUNE 9, 2019
Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. But very few understand how to incorporate technology into their prospecting strategy. They don’t fill your pipeline with qualified B2B leads.
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Business-to-Business (B2B) sales can be a complex and time-consuming process, involving a variety of tasks such as lead generation, qualification, and nurturing. It also provides valuable insights into customer behavior, which can be used to target the right prospects and close deals faster.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.
Advertiser: ZoomInfo
Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
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