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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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Your Guide to Choosing a B2B Data Provider

Zoominfo

Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Types of B2B Data Providers.

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B2B Lead Strategy and Marketing Alignment

LeadBoxer

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

In the B2B space, product-agnostic content manifests in a variety of ways. Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Whitepapers.

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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If Instagram isn’t a core part of your B2B social strategy, it’s time to learn how to connect with your target audience on this popular platform. As that number grows so does the opportunity to reach potential customers in new ways.

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Six Types of B2B Website Visitors and How to Greet them with Chat(bots)

Zoominfo

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers. The Hot Prospect. Greeting Messages.

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Is A Sales Team Lead Role Worth Exploring?

Zoominfo

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Before jumping the gun and hiring a seasoned veteran or promoting a rep from your (relatively) green team to Sales Manager, you should consider a middle ground: a team lead role for the inbound crew.

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