SBI Growth

SEPTEMBER 17, 2013

2013 is the year Social Selling became Mission Critical. Social Selling is a proven method of securing the first appointment with buyers inside of target accounts. There’s a lot written these days on Social Selling. Social Selling training budgets increased 48% in 2013. Marketing owns branding.

Social Selling 321

Social Selling Top of Funnel Marketing Ideal Customer Profile 321

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” Top 10 Social Selling Tools 1. Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

No More Cold Calling

AUGUST 23, 2018

A Complete Guide to Putting the “Social” Back in Social Selling. Social selling has finally (and dangerously) reached buzzword status. Misperceptions, because salespeople have forgotten the social part of social selling. It’s not, because that’s not what social media is for.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

SBI Growth

AUGUST 14, 2013

Signs this is happening to you are: Customers and prospects are declining meeting requests. You get RFPs from prospects you haven’t been talking to. Using Social Selling to Get in Deals Early. Today’s post focuses on bullet #2: Social Selling. What is Social Selling? A Solution in Plain Sight.

Social Selling 330

Social Selling Decision Maker Cold Calling Hiring 330

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Increase Sales

SEPTEMBER 28, 2013

So let us stop with this current catch phrase of social selling just to sell some webinar, book, etc, you get my drift. Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. Prospecting.

Social Selling 153

Social Selling B2B Direct Mail Marketing 153

Adaptive Business Services

MARCH 23, 2022

With a grateful nod to Heinz Marketing , Lifehacker , Inc. welcome to “How I Work It – Social Selling”. There is a lot of confusion, particularly with B2B, regarding how to implement social selling. How did you get started in selling and when did you begin adding social selling to your business?

Social Selling 101

Social Selling Social Media Twitter Networking 101

Allego

JUNE 30, 2022

This scenario highlights the role social media plays in the purchase process today. Social media plays a similar role with buyers during the B2B sales cycle. Modern B2B buyers rely on social media research throughout the sales process in order to make an informed decision. That’s where social selling comes in.

Social Selling 62

Social Selling Buyer B2B Social Media 62

No More Cold Calling

SEPTEMBER 18, 2014

You bet, and it’s critical to increasing B2B sales effectiveness. By sharing information, ideas, solutions, and even referrals with our clients and prospects, we become trusted resources. The report explains: Defining some terms in the Wild West of social is especially useful. Social selling (i.e., I see you.

Social Selling 296

Social Selling Cold Calling Social Media Ideal Customer Profile 296

No More Cold Calling

JUNE 9, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. But very few understand how to incorporate technology into their prospecting strategy. They don’t fill your pipeline with qualified B2B leads. Don’t believe me?

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Vengreso

AUGUST 21, 2023

In the digital era, sales professionals need to embrace social selling training to remain relevant and successful. This equips them with vital skills to engage with prospects on their preferred social media platforms, building meaningful relationships that lead to increased revenue. What is Social Selling?

Social Selling 52

Social Selling Training Outsourcing Services Top of Funnel 52

SBI Growth

JULY 8, 2013

Social selling is a technique being adopted by many B2B sales organizations. Social selling addresses the increasing community of buyers that leverage social media. However, company policies against social media are hampering many a sales team. I even provide a sample Social Media Policy for Sales.

Social Selling 320

Social Selling Company Social Media Policies 320

Sales and Marketing Management

APRIL 24, 2020

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. To help you power up your reps’ efficiency, boost the bottom line and deliver a customer experience that lasts long after the initial sale, here are a few ideas for leveraging data as part of your B2B sales strategy. Start Small.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Pipeliner

MAY 4, 2022

But in 2022, there is a new method of sales that is rapidly gaining popularity: social selling. Social selling is one of the most in-demand skills for modern sales teams. But how does it work, and how can you apply it to your B2B sales? What is Social Selling? Video Content in Social Selling.

Social Selling 52

Social Selling B2B Lead Rank Lead Scoring 52

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

SBI Growth

NOVEMBER 27, 2012

60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. This is why there is such a push for compelling content marketing strategies these days. Blogs, ebooks, webinars, social media. As the Sales Leader, you have high expectations for Marketing to deliver. Who owns the other 60%?

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

No More Cold Calling

JUNE 6, 2019

Ten years later, his advice is even more relevant than it was back then—for college graduates starting their careers, and for salespeople looking to get B2B leads. But very few understand how to incorporate technology into their prospecting strategy. They don’t fill your pipeline with qualified B2B leads. Don’t believe me?

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Fill the Funnel

DECEMBER 11, 2014

Excited to announce the public launch of LearnAboutLinked.com and the best LinkedIn training focused on B2B sales and marketing professionals that understand the power behind social selling. Having the opportunity to partner with Viveka to bring this training to the market is a blessing. All Rights Reserved.

Social Selling 120

Social Selling LinkedIn B2B Training 120

Crunchbase

MAY 20, 2022

This scenario highlights the role social media plays in the purchase process today. Social media plays a similar role with buyers during the B2B sales cycle. Modern B2B buyers rely on social media research throughout the sales process in order to make an informed decision. prospects).

Social Selling 52

Social Selling Buyer B2B Social Media 52

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Wondering who they are?

Influencer 188

Influencer B2B Social Media Twitter 188

Score More Sales

MARCH 25, 2014

Last week, a list on Forbes contained my name as one of the top 30 social selling influencers in the world. Just four years ago, I had a different target market and was giving workshops around the U.S. It’s not about you, its about them, your customers and prospects. She helped spearhead social selling at Oracle.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

SalesHandy

JULY 5, 2021

Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. Which is where social selling comes in. Social selling isn’t a completely new concept in B2B sales – it’s been around since social platforms like LinkedIn and Twitter exist.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

Crunchbase

NOVEMBER 13, 2020

Marketing strategies that may have been effective pre-COVID may no longer deliver the desired results now, especially as people’s habits for shopping and buying seemingly changed overnight. Social selling involves researching, connecting and engaging with leads and customers on social media platforms.

Social Selling 98

Social Selling Lead Rank Lead Scoring Social Media 98

Score More Sales

FEBRUARY 12, 2013

Working with and talking to many SMB and smaller mid-market companies in the past year, what is certain is the uncertainty some folks have around social selling for business-to-business (B2B) companies. 2) They tell me that only “some” of their clients are using social tools.

Social Selling 236

Social Selling Webinar Metrics Retail Outbound 236

SBI Growth

SEPTEMBER 8, 2013

As a Sales & Marketing Leader, you are responsible for driving lead generation. In 2013, leveraging social selling & prospecting has become mission critical. Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. Problem Examination.

Social Selling 312

Social Selling LinkedIn Lead Rank Ideal Customer Profile 312

Vengreso

JANUARY 21, 2020

These tools allow B2B buyers to perform more research and move further along the buyer’s journey before engaging with a salesperson. An effective social selling strategy clearly defines your target audience, the metrics that will define success, and templates for optimized social profiles and outreach to prospects.

Social Selling 88

Social Selling Strategy Social Media Buyer Persona 88

Score More Sales

OCTOBER 11, 2013

I’m amazed at all of the companies contacting us who want to learn about social selling and all of the confusion in the marketplace. It makes social selling a goldmine topic – which we appreciate, but the confusion out there among mid-market companies and SMBs is frustrating. Increase Opportunities.

Social Selling 219

Social Selling GoldMine Lead Rank Lead Scoring 219

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting?

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

LinkedFusion

OCTOBER 10, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. But they are no match for B2B selling.

LinkedIn 40

LinkedIn Social Selling Ideal Customer Profile Lead Rank 40

LinkedFusion

SEPTEMBER 30, 2023

LinkedIn is often the only platform that helps sales reps get new business, even while Twitter, Facebook, Instagram, and Snapchat are useful resources for learning more about your prospect’s hobbies and personality, warming them up before you reach out, and developing your subject matter expertise. But they are no match for B2B selling.

Social Selling 40

Social Selling LinkedIn Ideal Customer Profile Lead Rank 40

No More Cold Calling

AUGUST 9, 2012

Not every industry lends itself to social networking. Find out where you can get the most bang for your social-selling buck. There are way too many people and “so-called experts” offering tips about social media. I’m always learning—even when I’m writing about How to Attract Sales Prospects in a Tech-Focused World.

Social Selling 261

Social Selling Ideal Customer Profile Industry LinkedIn 261

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? It’s time to get social.

B2B 92

B2B Top of Funnel Ideal Customer Profile Video 92

Score More Sales

JULY 27, 2013

No doubt you are busy in your sales career working to identify prospective customers, connect with them, nurture that relationship and ultimately help them to a buying decision potentially with your products and services. Have you made time to learn how to leverage LinkedIn and other social selling strategies to help you grow your visibility?

Social Selling 189

Social Selling Maximizer Resources LinkedIn 189

Pipeliner

DECEMBER 19, 2023

Harnessing the Power of Authority in Marketing John Golden had the pleasure of speaking with Frank Hussman, an internet entrepreneur from Amsterdam, Netherlands, with over two decades of experience in B2B marketing and sale s. Frank acknowledged the rise of AI-generated content and the decline in content quality.

Industry 59

Industry B2B Video Demand Generation Agencies 59