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How Big Data Can Help the Sales Leader

SBI Growth

Unless you’ve been living under a rock for the last two years, you’ve heard about “ Big Data ”. However, most Big Data examples concern large B2C companies. These companies are harvesting vast amounts of internet activity and point of sale data. Many of the B2B sales leaders simply dismiss the Big Data revolution.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot Sales

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Technology is increasingly creating the tools your competitors are using to build new digital products and services that target and release latent demand and serve unmet needs. Most companies are leveraging data and analyzing it with computer learning to better understand their sales and marketing efforts.

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Unlock Sales Potential with a Sales Training Strategy

Highspot

Performance Evaluation Use metrics and data to assess how well the sales reps have absorbed and are applying the training. In fact, when sales leaders are highly effective at using data to coach, they see a 5% increase in rep quota attainment. Provide training on how to effectively use these tools in the sales process.

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Where Will Sales Investments Pay off in 2022?

Sales Hacker

In 2019, B2B buyers ranked access to self-service tools as the most important factor in a positive customer experience, according to a survey by B2BecNews. Companies that want to succeed in the new sales world need to embrace new technologies, especially ones that harness the power of data and analytics. Conversational intelligence.

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing. McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely.

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B2B Lead Strategy and Marketing Alignment

LeadBoxer

Selling to a group of people is different than pitching to an individual as in business-to-consumer (B2C) sales. The need to successfully make a pitch to individuals with varying perspectives differentiates B2B lead strategy from that required for B2C sales. Elements of an Effective B2B Lead Strategy.