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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. We immediately saw the benefit of their doing so and gladly helped. Do they align to a market program or a selling territory?

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The Sales Prospecting Strategy Guide

Zoominfo

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. What is Sales Prospecting? Who are they? Why do they buy?

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3 Ways to Create a More Precise, Efficient Global Demand Generation Strategy

Zoominfo

A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform.

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The Pipeline ? Where to Start ? Who will Own It?

The Pipeline

It is all well and good to have a process, but the benefits are in the execution. A direct and tangible benefit of adhering to a well defined and communicated process (and remember communication includes listening), is that it drives mutual accountability between reps and managers, sales and other departments, and among sales reps.

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Holistic revenue performance series IV: Sales operations

Mereo

At Mereo, we have developed a unique approach to revenue performance that leverages the inherently interdependent operational disciplines of demand progress, solution marketing, solution management, sales operations and sales enablement. Common Sales Operations Pitfalls. Sales Methodologies Awry.

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The Pipeline ? Top 25 Sales Influencers for 2012

The Pipeline

The advantage is that you have experts in the field researching specific areas of interest, and delivering valuable resources you can use, thereby saving you time and effort, and allow to utilize and benefit from those resources. Demand Generation. Territory Alignment. When Sales Met Marketing. Book Notice.

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The Pipeline ? Time To Step Up!

The Pipeline

2011 Sales & Marketing Success Conference. Benefiting Victims of the Japan Earthquake and Tsunami. Now you have an opportunity to get direct input from 35 of the world’s best know sales experts, all part of the 2011 Sales & Marketing Success Conference , presented by Top Sales World. Demand Generation.

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