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GTM-Ready Data: the Backbone of B2B Generative AI

Zoominfo

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Chorus records, transcribes, and analyzes video and phone calls to harvest key GTM insights. Today, the problem has been reversed.

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10 Ways Marketers Can Create Sales Content That Actually Gets Used

Allego

If you’re a marketer supporting a sales team, you’ve got a lot on your plate. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers. Today’s competitive economy—and the new requirements of virtual selling —have increased demands on marketers. Sirius Decisions).

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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

This includes the digital marketing industry, particularly mobile marketing. With so many tools to manage just so you can boost your brand’s digital footprint, the introduction of automation in mobile marketing was a welcomed improvement. The Benefits of Programmatic Buying. The Benefits of Programmatic Buying.

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11 Ways to Activate Sales Content to Accelerate Revenue

Allego

If you’re like most marketers, you’ve got a full production calendar of sales content, solution briefs, case studies, videos, blog posts, product guides, and more to support sellers and help them be productive. Marketers like you face three big challenges: 1. Harvest In-Field Intel. Invest in the Right Tools.

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Double Article Friday and the Death of All Selling Forever

Understanding the Sales Force

There is no doubt that selling has changed - a lot - but the marketers who most benefit from telling you that it has changed to the point where you should not sell anymore are simply trying to get you to buy their stuff! Don''t get me wrong - they ALL have great tools, applications, insights, data and uses.

Harvest 218
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Software for Tech Companies: What’s in Your Tech Stack?

Nutshell

As a tech company, you know the importance of having the right digital tools at your side. That’s the idea behind a tech stack, a collection of business tools you use to manage your company. The question, though, is this: Which types of tools should you include in your tech company tech stack? Read on to learn more!

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Software for Retail and Ecommerce Companies: What’s Your Tech Stack?

Nutshell

Having the right tools is a must for any company. There are countless types of software out there that can help your retail or ecommerce company drive better results, and the best strategy is to combine several of those tools in a tech stack for your business. But what tools should be included in a retail and ecommerce tech stack?

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