Why is Sales Collateral and How Does it Help Reps Close More Deals?
Mindtickle
JANUARY 25, 2024
It’s any type of asset that enables sales reps to engage prospects and guide them through the sales funnel. In other words, this collateral is shared with customers and prospects. However, the same case study may not resonate with prospects who are higher up in the funnel and just starting to research their options.
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