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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Sales run through the phone, website or customer portal focused on the smallest opportunities and the long tail of lower-value accounts. Some three-quarters of buyers and more than half of sellers agreed, or were neutral, that virtual interactions are just as effective for complex products.

Lead Rank 339
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Five Tactics to Give Concerned Customers Invaluable Perspective

Miller Heiman Group

COVID-19 has created a perfect opportunity for sellers to re-engage with their stakeholders—their buying influences. Sellers share perspective when they offer buyers knowledge or insight that expands their understanding of business issues or growth opportunities. There’s no standard value proposition today that applies to every buyer.

Customer 111
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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. This slows the buying process.

Customer 130
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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. This slows the buying process.

Customer 130
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Five Seller Skills to Master When Offering Perspective

Miller Heiman Group

And, for six years in a row, only slightly more than half of sales representatives—56% in 2019—met or exceeded their sales quotas, according to the 2018 CSO Insights Buyer Preferences Study. There’s no single “right” way to deliver perspective: the key is to tailor your conversation to each buying influence’s needs.

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Want Better Sales Conversations? This Diagnostic Shows You How

Miller Heiman Group

B2B buyers’ expectations of sellers have never been higher. In part, this is because their experience as consumers has raised the bar, according to the 2018 CSO Insights Buyer Preferences Study. Most buyers—70%—identify their needs, research potential options and target solutions long before reaching out to a seller.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg Sales

Then, these trends carried over to finance and customer service, for example. Another big change driving tech adoption is the balance of power shifting to the buyer who is now in control of the buying cycle, making it more complex from the seller’s perspective.

Scale 120