Remove Buyer Remove Channels Remove Demand Generation Remove Objections
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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. This research includes accurate buyer personas and buyer process maps.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways.

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How to Sell Marketing to your CEO

SBI Growth

We discussed her key objectives and biggest obstacle. Her key objectives were: Generating demand at the top of the funnel & acquiring new customers. As the conversation progressed, I suggested she engage her CEO like she would a buyer persona. The first step in building a persona is Buyer Research.

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How to Build An All-Star Go-to-Market Team

Highspot

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Ensures consistent messaging across all touchpoints.

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Is Your Marketing Message Just Noise?

SBI Growth

In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? A byproduct of today’s buyer experience is information overload. Whether on their mobile device, PC or tablet, the Informed Buyer is subjected to an unrelenting torrent of noise. In the B2B world, most buyers are at stasis.

Marketing 310
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How To Fix Your Marketing Structure Problems

SBI Growth

Changing sales perception of marketing was a must have objective. Content – she performed a marketing content audit, mapped the content to the buyer process, and identified the gaps. Demand Generation. Partner or Channel Marketing. Buyer role. Demand Generation. Strategy & Planning.