The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

Jonathan Farrington

MAY 7, 2012

It was only a matter of time before the highly successful Sales 2.0 During the last 2 years we have seen an increasing interest and demand from business executives in Europe to understand and leverage technology within their sales organizations to improve overall sales effectiveness. The Sales & Marketing 2.0

Conference 33

Conference Demand Generation Demand Generation Targets Buying Cycle 33

Zoominfo

JUNE 15, 2022

Profiling customers allows you to better understand the problems your would-be buyers are attempting to solve, which helps revenue professionals do their jobs more effectively at every stage of the customer buying cycle. With better profiles, demand generation teams can craft stronger advertising campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Jonathan Farrington

MAY 13, 2012

It was only a matter of time before the highly successful Sales 2.0 During the last 2 years we have seen an increasing interest and demand from business executives in Europe to understand and leverage technology within their sales organizations to improve overall sales effectiveness. The Sales & Marketing 2.0

Conference 41

Conference Demand Generation Demand Generation Targets Buying Cycle 41

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The Bridge Group

MARCH 9, 2018

By way of orientation, their average deal is six figures and the sales cycles run 6–8 months. This included the heads field sales, marketing, sales operations, and sales development. Questions included: what departments are key to our sale? This is a Sales Qualified Appointment (SQA).

Top of Funnel 45

Top of Funnel Account Demand Generation Targets Sales Qualified Lead 45

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

DiscoverOrg Sales

FEBRUARY 21, 2018

Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. For walk events, we get about 400 leads per walk event, of which half are “hot” (sales accepted) leads. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. We have trade show prospecting down to a science.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Crunchbase

FEBRUARY 10, 2023

I talked about this in my last piece, “ Driving Sales Efficiency When Facing a Downturn.” Get rid of those single-point tools that don’t work well together and instead opt for more comprehensive solutions that integrate data and processes across the revenue lifecycle. Define the characteristics of accounts that are most likely to buy.

Ideal Customer Profile 59

Ideal Customer Profile Account Based Marketing Account Revenue 59

Highspot

JULY 18, 2023

Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth. It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

InsightSquared

OCTOBER 22, 2018

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. When there isn’t a communication cadence in place between sales and marketing, a lot can get lost in translation.

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

Highspot

SEPTEMBER 30, 2020

Enter sales methodologies. Businesses rely on sales methodologies to help their reps consistently deliver at every stage of the sales cycle. Here’s everything you’ll need to know to make the right choice: What is a sales methodology? Why do I need a sales methodology?

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

Costello

DECEMBER 25, 2018

For Doug Davidoff, the Founder and CEO of Imagine Business Development , a playbook-focused customer acquisition platform, understanding how sales works on a fundamental level is the lifeblood of the company. They’re called playbooks for a reason – there is a clear parallel between sales and sports,” Doug explained. “We

Conversion 40

Conversion Sports Demand Generation Agencies Objections 40

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. So how much is spent on sales enablement?

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40