The Pipeline

SEPTEMBER 11, 2018

Like retail, B2B sales has some seasonal trends that tend to fool the also-rans while bringing opportunity to those willing to make the effort. Most sellers have no clue how long their sales cycle is. As I have shared before when you ask sellers how long their cycle is, most respond “depends.” Do The Math.

Buying Cycle 203

Buying Cycle Sales Cycle Quota Retail 203

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Partners in Excellence

JANUARY 25, 2015

It’s that time of year again, there are lots of posts around the popular research that indicates, “Customers aren’t engaging sales until they are, 57, 70, 90 (depending on the research you read) through their buying cycle.” Playing the numbers and pricing game to win their fair share of RFP’s.

Buying Cycle 48

Buying Cycle Ideal Customer Profile Customer Education 48

No More Cold Calling

AUGUST 16, 2018

Far too many sales reps do. Perhaps if what you’re doing isn’t working, new sales techniques are in order? McKinsey summarizes this challenge in “ The secret to making it in the digital sales world: The human touch.” The researchers write: There’s no doubt that digital is rocket fuel for sales organizations.

Fashion 219

Fashion Buying Cycle Social Media Survey 219

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Pick out the right email automation tool. Email Automation Tools.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Allego

MAY 17, 2023

As the pressure for sales teams to succeed increases, so too does the need for sales leaders to develop their sellers’ skills and potential. First, many sales leaders rely on an outdated sales leadership approach. In fact, 76% of sales leaders have too many demands on their time, Brandon Hall Group research shows.

Positioning 113

Positioning Hiring Strategy Scale 113

Zoominfo

SEPTEMBER 10, 2020

You might not think that automatic sales dialers have that much to offer you. What Is A Sales Dialer? A sales dialer is pretty much what it sounds like: technology that automatically dials numbers for salespeople. You’re a sales representative. Here’s where the sales dialer comes in. You have hundreds.

Closing 264

Closing Call-back How To Outbound 264

Understanding the Sales Force

JULY 17, 2023

This is called having a Supportive Buy Cycle and while 64% of the top salespeople in the world have it, only 10% of the bottom half of all salespeople and 1% of the bottom 10% have it as a strength. There are 21 Sales Core Competencies are the tissue and they are akin to sales best practices. Closed in ten minutes.

Groups 156

Groups Comparison Buying Cycle Exercises 156

Cincom Smart Selling

FEBRUARY 27, 2017

CPQ tools can help. For Sales, the process is more exact. For Sales, Guided selling is making sure that each prospect discussion is relevant and oriented toward answering specific questions. CPQ tools are essential to making this process work efficiently. CPQ tools are essential to making this process work efficiently.

Tools 54

Tools Buying Cycle Construction Buyer 54

Allego

JULY 9, 2020

Sales productivity has never been more important, yet sales teams today face tougher obstacles than ever as the current crisis makes most in-person interactions impossible. Almost 90 percent of sales have moved to a remote model since the pandemic began, according to McKinsey. Managing Virtual Teams in a Changing World.

Hiring 159

Hiring Training Scale Sales Enablement 159

The Sales Hunter

JULY 23, 2019

Below is a list of 20 things I have found in common with the top 1% of all sales prospectors. To be great at prospecting, you don’t have to be born with the “sales gene.” Check out my video where I talk more about what it takes to be in the top 1% of all sales prospectors: As you go through the list, don’t just read it.

Prospecting 242

Prospecting Buying Cycle Social Media Segment 242

Sales and Marketing Management

SEPTEMBER 23, 2019

Author: Giuseppe D’Angelo Inside sales have never been hotter, and the sales field is experiencing considerable change. Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. Increasing demand for skilled inside sales reps.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

Emissary

MARCH 2, 2023

Achieving enterprise technology sales goals has always meant overcoming a host of unique and challenging obstacles, including withstanding a protracted decision-making process and convincing a slate of committee members of your value proposition. Then they must craft an effective approach that will quickly convey value and lead to conversion.

Decision Maker 98

Decision Maker Ideal Customer Profile Top of Funnel Networking 98

Showpad

MAY 22, 2019

Sales engagement platforms are no longer “nice to have;” they are a requirement for mature sales organizations that provide personal experiences for their buyers. When it comes to sales engagement platforms, it’s important to consider how well different offerings promote collaboration between sales and marketing teams.

Sales Enablement 74

Sales Enablement Marketing Buying Cycle Direct Mail 74

Partners in Excellence

JANUARY 30, 2024

We see the data on this struggle, the increasing number of change/buying projects that end in no decision made, the increases in buyer regret, the increasing length of complex buying cycles. And, as mentioned before, no decision made is increasing along with sale cycles.

Face-to-face 92

Face-to-face Buying Cycle Outbound B2B 92

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Strategy Customer 130

Zoominfo

AUGUST 24, 2022

Modern sales and marketing teams need various tools to help them do their jobs. With the right tools you can create complete, 360-degree customer views that make running targeted campaigns and personalized sales motions easier. But marketing, sales, and operations teams don’t work in cloud data warehouses.

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Buying Cycle 130

Mindtickle

JUNE 22, 2023

Buyers are already short on time, and the last thing they want is to listen to another sales pitch. Research from our 2023 State of Sales Productivity Report found that during a call, buyers asked an average of 18 questions, a significant increase from 13 questions in the 2022 report. As sellers, you’re even more in the hot seat.

Cold Calling 98

Cold Calling Lead Rank Lead Scoring Ideal Customer Profile 98

Sales and Marketing Management

MARCH 26, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel. Author: Peter Gillett, CEO and founder, Zuant. No more, no less.

How To 218

How To Face-to-face Sales Qualified Lead Lead Capture 218

BuzzBoard

APRIL 10, 2024

Overview of Why Lead-Nurturing Software Is a Must-Have Tool for Digital Marketing Agencies Lead-nurturing processes are now seen as a necessity for digital marketing agencies aiming for streamlined operations and higher return on investment. The importance of marketing analytics tools can’t be underestimated.

Lead Rank 52

Lead Rank Lead Nurturing Lead Scoring Software 52

SalesLoft

OCTOBER 5, 2022

Every sales team has that legendary sales rep. Don’t worry, there is plenty of truth behind the need for a sales engagement platform. What is a Sales Engagement Platform? What is a Sales Engagement Platform? How is Sales Engagement Software Different from Sales Enablement? Learn more.

Lead Rank 52

Lead Rank Lead Scoring Buying Cycle Forecasting 52

BuzzBoard

MARCH 28, 2024

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Lastly, the follow-ups and closing the sale come in. Therefore, understanding and mastering the marketing agency sales process is critical.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

Partners in Excellence

DECEMBER 26, 2023

We have endless tools and technologies, increasingly assisted by AI, enabling us to accomplish more in each hour. ” I started in sales, about 5 years before emailing became popularized. As managers, we don’t have to coach, because conversational intelligence and other tools do the majority of that for us.

Retention 126

Retention Maximizer Buying Cycle Social Media 126

Highspot

JANUARY 14, 2024

Discover how mastering virtual sales strategies can elevate customer interactions, even in complex sales cycles. Ways Virtual Selling Can Benefit Your Business Virtual Selling Best Practices and Tips Virtual Selling Tools Virtual Selling Challenges What Is Virtual Selling? What Is Virtual Selling?

Quota 52

Quota Face-to-face Ideal Customer Profile How To 52

Sales and Marketing Management

JANUARY 26, 2018

Your sales team knows this, and they spend the majority of their time nurturing the best accounts, following the classic 80/20 rule. Now, imagine if you could influence that complex internal buying journey much earlier - reaching everyone who could influence your project. Why shouldn’t marketing do the same?

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

Gong.io

SEPTEMBER 3, 2020

No one said sales was fair. Because the questions sales leaders had all-but-written-off as impossible to answer. And some sales leaders (1000 of them, give or take) are already getting ahead. That spells the end of improvised sales processes. That means turning your teams into a sales powerhouse. . It’s in Gong.

Buying Cycle 143

Buying Cycle Competition Follow-up Sales 143

Partners in Excellence

JANUARY 11, 2023

There’s a lot of excitement from sellers about the power of AI tools like ChatGPT, we can inflict infinite amounts of content on unsuspecting prospects. Sellers of all types are foaming at the mouth about how we leverage this tool to expand our outreach. ” I was pleasantly surprised by the responses provided by the tool.

Buyer 87

Buyer Vendor Face-to-face Buying Cycle 87

Understanding the Sales Force

APRIL 15, 2013

Understanding the Sales Force by Dave Kurlan Two articles caught my attention today. OMG identifies weaknesses on its Sales Candidate Assessments that predict why someone who has all the greatest personality traits could be expected to fail. I guarantee that 74% of them will suck at sales too!

Research 291

Research Insurance Insurance Face-to-face 291

Mindtickle

APRIL 27, 2022

Yet many shy away from taking on such an initiative, thinking it’s impossible to achieve given the current size of their sales team and available resources. And it often begins with your sales team. Spreadsheets and paper documents no longer support complex buying cycles — technology is a must-have in today’s business environment.

Data 52

Data Lead Rank How To Lead Scoring 52

DiscoverOrg Sales

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. We want to see how sales technology is evolving and what the trends are.

Scale 120

Scale B2B Trends Lead Rank 120

SBI Growth

OCTOBER 4, 2013

This blog addresses how sales reps can ensure their quota is realistic and attainable. Many sales reps are forced to accept a quota that is neither. Over 65% of Sales Goals are driven by Executive and Corporate expectations. If their projections are unrealistic, so are the sales reps’ quotas. Bottom-Up Quota Setting.

Quota 306

Quota Ideal Customer Profile Territories Demographics 306

The Spiff Blog

AUGUST 22, 2023

After all, RevOps teams play an active role in supporting every function that drives revenue growth, from sales to marketing to finance to customer success. They require collaboration platforms or channels that your sales, marketing, and customer success teams understand and consistently engage with.

Strategy 74

Strategy Compensation Commission ROI 74

Partners in Excellence

JANUARY 25, 2024

The majority of our sales engagement strategies involve us in only the very latest stages of our customers’ buying journeys. The old Challenger data shows customers typically involve vendors when they are about 60% through their buying process. And we see buying cycles reduce by 30-40%.

Competition 107

Competition Customer Buying Cycle Vendor 107

LeadFuze

SEPTEMBER 2, 2023

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. In essence, what is lead nurturing but a strategic process designed to engage prospects by providing them relevant information at each stage of their buying journey? The objective?

Lead Nurturing 52

Lead Nurturing Lead Rank Lead Scoring Webinar Metrics 52

Emissary

MAY 25, 2021

In this whitepaper, we provide must-haves and tips for an account planning template for sales – and things to keep in mind as you make your choice. As a result, most mature sales functions are adopting formalized account planning, including use of templates to inform and document key insights and actions. Each offers value.

Account 52

Account Buying Cycle Sales Methodology Exercises 52

The ROI Guy

APRIL 12, 2013

You’ve worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year.

Sales Tools 68

Sales Tools Tools Incentives Incentive 68