Corporate Visions

OCTOBER 13, 2018

Make your 2019 sales meeting kickoff theme about maximizing profitability throughout the entire customer relationship, not just during the initial deal. The 3 Moments Of Truth To Address At Your 2019 Sales Kickoff Meeting. What sales kickoff isn’t about maximizing profitability? Create Pricing Uncertainty During the Deal.

Meeting 67

Meeting Demand Generation Agencies Maximizer Top of Funnel 67

SBI

APRIL 17, 2013

DemandCon’s purpose is to offer education and insight into the art of aligning and accelerating the sales and marketing funnel. On a relevant side-note, be sure to attend the upcoming webinar I’m moderating on April 24th “Be More Interesting: Get More Sales.” Where do they fit? Which are the more obvious fits?

Top of Funnel 127

Top of Funnel Demand Generation Agencies InsideView Demand Generation 127

SugarCRM

DECEMBER 20, 2022

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Here’s some of the top ways we see marketing and sales teams using CRM data to move the needle on pipeline and revenue.  . The use of CRM data is also a great way to connect sales and marketing teams.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

Pointclear

AUGUST 23, 2012

Tim has more than 20 years experience in marketing and sales. Tim is also co-author of Conversations that Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solution, and Close More Deals and Customer Message Management: Increasing Marketing's Impact on Selling.

Demand Generation Agencies 124

Demand Generation Agencies Prospecting Demand Generation Demand Generation Targets 124

Pointclear

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. Who is teaching the CMO how to sell?

Demand Generation Agencies 219

Demand Generation Agencies Lead Rank Top of Funnel How To 219

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Vendor 63

Vendor Analytics Report Marketing 63

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle?

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Pointclear

OCTOBER 6, 2015

I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

Pointclear

JULY 7, 2015

Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. According to SiriusDecisions’ Research Brief 1 , the problem with lead scoring at many organizations is as follows: Lead scoring models are based on assumptions or inadequate sales input. A key to this trend is lead scoring. If not, why not?

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Jonathan Farrington

MAY 7, 2012

It was only a matter of time before the highly successful Sales 2.0 During the last 2 years we have seen an increasing interest and demand from business executives in Europe to understand and leverage technology within their sales organizations to improve overall sales effectiveness. The Sales & Marketing 2.0

Conference 33

Conference Demand Generation Demand Generation Targets Buying Cycle 33

Zoominfo

JUNE 15, 2022

Profiling customers allows you to better understand the problems your would-be buyers are attempting to solve, which helps revenue professionals do their jobs more effectively at every stage of the customer buying cycle. With better profiles, demand generation teams can craft stronger advertising campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

Jonathan Farrington

MAY 13, 2012

It was only a matter of time before the highly successful Sales 2.0 During the last 2 years we have seen an increasing interest and demand from business executives in Europe to understand and leverage technology within their sales organizations to improve overall sales effectiveness. The Sales & Marketing 2.0

Conference 41

Conference Demand Generation Demand Generation Targets Buying Cycle 41

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Customer Demand Generation Agencies ROI 40

The Bridge Group

MARCH 9, 2018

By way of orientation, their average deal is six figures and the sales cycles run 6–8 months. This included the heads field sales, marketing, sales operations, and sales development. Questions included: what departments are key to our sale? This is a Sales Qualified Appointment (SQA).

Top of Funnel 45

Top of Funnel Account Demand Generation Targets Sales Qualified Lead 45

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Green Lead's B2B

FEBRUARY 17, 2011

Craig Rosenberg hosted the Demand Gen centered discussion, with a panel of Adam Needles of Left Brain Marketing , Cody Young of Reach Force , and Tom Searce of Searce Market Development and myself. We talked a lot about what isn't working in b2b demand generation, and shared some stories about things that are working.

Top of Funnel 34

Top of Funnel Demand Generation Agencies Lead Gen Demand Generation 34

DiscoverOrg Sales

FEBRUARY 21, 2018

Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. For walk events, we get about 400 leads per walk event, of which half are “hot” (sales accepted) leads. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. We have trade show prospecting down to a science.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

Crunchbase

FEBRUARY 10, 2023

I talked about this in my last piece, “ Driving Sales Efficiency When Facing a Downturn.” It’s especially effective when those target accounts are enterprise companies, which have complex and large buying committees and long buying cycles. But to find success with ABS, sales and marketing must work together.

Ideal Customer Profile 59

Ideal Customer Profile Account Based Marketing Account Revenue 59

Highspot

JULY 18, 2023

Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth. It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

InsightSquared

OCTOBER 22, 2018

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Sales and marketing usually want to be friends. When there isn’t a communication cadence in place between sales and marketing, a lot can get lost in translation.

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

Highspot

SEPTEMBER 30, 2020

Enter sales methodologies. Businesses rely on sales methodologies to help their reps consistently deliver at every stage of the sales cycle. Here’s everything you’ll need to know to make the right choice: What is a sales methodology? Why do I need a sales methodology?

Sales Methodology 85

Sales Methodology Sales Qualified Lead Scale Top of Funnel 85

Costello

DECEMBER 25, 2018

For Doug Davidoff, the Founder and CEO of Imagine Business Development , a playbook-focused customer acquisition platform, understanding how sales works on a fundamental level is the lifeblood of the company. They’re called playbooks for a reason – there is a clear parallel between sales and sports,” Doug explained. “We And so are we.

Conversion 40

Conversion Sports Demand Generation Agencies Objections 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions.

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 17, 2010

Todays buyers are challenged, suffering from Information Overload and Frugalnomics, and are changing buying cycles through Internet fueled decisions. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40