Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources. Marketing Campaigns.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI Growth

APRIL 8, 2013

Therefore, your marketing team needs someone focused on buyer research and content creation. Usually the people who are your best researchers are your best content creators too. Researching – This person has overall responsibility for buyer research. And based on the buyer research, when the content resonates most.

Top of Funnel 319

Top of Funnel Marketing Demand Generation Demand Generation Targets 319

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. What is a Marketing Technology Stack?

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Campaigns Campaigns are what make companies memorable.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

DECEMBER 20, 2021

But too many campaigns are still using an approach that treats all visitors the same. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. Integration with martech tools: Seamlessly integrate your existing workflows and tools to keep real-time data flowing into your CRM and MAP.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

SBI Growth

OCTOBER 19, 2013

B2B CMO''s largely do not have direct reports with expertise in demand generation. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Implementation Inexperience – Lack foundational knowledge of implementation details for Demand Generation.

Demand Generation Agencies 321

Demand Generation Agencies Outsourcing Services Demand Generation Demand Generation Targets 321

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. We also boast a team of over 300 people who research and verify company information every day, an industry-leading 16 AI patents, and five third-party expert partners that supplement and verify our data. The reason? At ZoomInfo, we’re changing that.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

SBI Growth

OCTOBER 5, 2013

Sign up here for SBI’s 7 th Annual Research Project. By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. Allocate dollars for the research and work required to produce quality buyer personas. You also want to create campaigns that nurture leads that are still early in the buying process.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Even those at the top are always at risk. So what components make up this effort? Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

SBI Growth

OCTOBER 14, 2013

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Topics, themes, and campaigns designed. Sign up for SBI’s annual research study review here and learn how world class companies are producing this content.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Zoominfo

JUNE 8, 2020

As a sanity check, I did some research on this issue. I consulted ZoomInfo’s outbound demand generation experts to compile a list of the most common (and least creative) phrases used in outbound emails. The data have always shown that cold outreach is a very important component of successful sales and marketing campaigns.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

SBI Growth

JULY 7, 2013

A BPM is a tool that maps the decision making process used to purchase a product, service or solution. A BPM provides the marketing team a blueprint for effective demand generation and lead management. To map it right, you must conduct extensive buyer research. BLUEPRINT FOR EFFECTIVE LEAD GENERATION.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. More notably, the research firm found that 60% of businesses don’t know how much bad data actually costs them because they don’t measure the impact.

Data 130

Data Outsourcing Services Churn Buyer Persona 130

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. Your marketing automation misses all the high-fit accounts who have performed hundreds of hours of research, but have spent zero time on your website. This isn’t about forcing yet another tool into your tech stack, or another process into your workflow.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

Zoominfo

JUNE 14, 2022

“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. For example, test the same ad with a different headline, CTA copy, or audience layered with intent data in separate campaigns to see what performs best.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

SBI Growth

JUNE 19, 2013

Complete extensive buyer research to understand the customer’s needs, wants, goals & objectives. Align your Lead Generation strategy with your buyer research. Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Start by downloading the CEO Persona tool.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

SugarCRM

DECEMBER 20, 2022

Expansion is another area that ABM can be utilized to generate upsell and cross-sell opportunities. Not only should a strong ABM tool be able to feed actionable insights to the sales rep about account and contact activity, competitive research, and new contacts to engage, but should be able to automate engagement with those prospects.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48

Highspot

FEBRUARY 29, 2024

Here’s what your marketing could look like: Marketing Manager Responsibilities: Develops and executes the marketing strategy, including positioning, messaging, and promotional campaigns. Works closely with the sales team to generate demand and create brand awareness. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Zoominfo

FEBRUARY 18, 2018

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Today, we break down the most important categories of marketing tools. Continue Reading. Direct Dials: The Secret to B2B Sales Success.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Emissary

JUNE 6, 2022

Tech marketers were some of the very first to adopt ABM as a strategy distinct from inbound and traditional lead generation. In the beginning, account-based marketing for enterprise tech marketers was simply an account list and a high-value direct mail campaign. ABM programs require dedicated tools, budgets, and resourcing.

Account Based Marketing 52

Account Based Marketing Enterprise Enterprise Demand Generation Targets 52

SalesHandy

AUGUST 3, 2020

Then using networks like LinkedIn, you can find people in Sales and Demand Generation roles that could be approached to sell leads to. If you’re starting out from scratch and haven’t generated leads before, you can simply start reaching out to potential clients via emails. Creating follow-up campaigns.

Lead Generation 111

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 111

Zoominfo

DECEMBER 7, 2017

Each persona contains quantitative research, anecdotal observation, and existing customer data. It takes a significant amount of time, effort, and research. If you don’t have in-house resources, work with a sales and marketing intelligence tool. Time your campaigns. What is a buyer persona? How do you use buyer personas?

Buyer Persona 100

Buyer Persona Buyer B2B Company 100

Gong.io

OCTOBER 12, 2022

But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? Understand what happens to leads in the funnel (Demand Generation teams). The library also helps teams organize research. That’s a campaign you can replicate. Ahhh … Revenue Intelligence. Subfolders.

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

BuzzBoard

FEBRUARY 26, 2024

This is a really helpful prospecting tool!” —Val, Val, General Manager “Buzzboard makes prospecting sooo much easier!! Customer) Integrating BuzzBoard to your CRM and other Martech can elevate your sales and demand generation teams while driving top-of-funnel scoring from using an exhaustive source of data set.

Ideal Customer Profile 52

Ideal Customer Profile Demand Generation Agencies Top of Funnel Customer 52

Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). hit-team campaigns on two fronts: Engaging LinkedIn communities where the target executives participate or monitor.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

The ROI Guy

JULY 18, 2012

Leveraging its proprietary telecommunications research and platform, Alinean developed the Avaya IP Office TCO Calculator, a simple self-service on-line tool to tally the “cost of doing nothing” and potential capital and operational cost savings with Avaya. Click here to run the tool.

Case Study 61

Case Study Study Telecommunications Demand Generation Agencies 61

Pipeline

APRIL 1, 2024

To scale your lead generation, you need efficient and agile campaigning methods — which you can enable with automation. Research shows 68% effectiveness in B2B demand generation. Pipeline offers a logistics CRM with all necessary logistics sales tools to generate and convert leads. Worst part?

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Mindtickle

MAY 4, 2022

According to Crunchbase , top sales professionals “spend an average of 6 hours every week researching their prospects,” including seeking information about the company and looking up decision-makers on social media platforms like LinkedIn. With that in mind, we wanted to bring in the demand generation perspective.

Ideal Customer Profile 52

Ideal Customer Profile Demand Generation Agencies Hiring Negotiation 52

Tenfold

AUGUST 30, 2017

And, according to The Digital Evolution in B2B Marketing, a 2014 research conducted by the Marketing Leadership Council of CEB (now known as Gartner) in partnership with Google, this person will not face a sales rep until 57 percent of their buyer’s journey is done. You get on the project and do an online research.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Sales Hacker

MARCH 23, 2020

Best-in-class research and insights from leading-edge analysts. On-demand access to the sessions post-event. Advanced Sales Tools and Strategies. Deliver more of the leads your sales teams need and take them further than ever before by utilizing intelligent targeting, wholistic campaign design, and effective segmentation.

Conference 84

Conference Webinar Metrics Travel Industry 84

The Pipeline

APRIL 27, 2011

In today’s video, I go into detail about leaving effective voice mails, how to leverage them and make them a core part of you campaign to win specific buyers. Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process.

Pipeline 223

Pipeline Cold Calling Compensation Hiring 223

Mereo

JULY 14, 2022

Research has shown that decision maker participation drops by 81% from the first sales engagement to the second. We at Mereo have experience enabling selling teams with the right knowledge, tools and approach. Then use this information to create marketing campaigns and related sales enablement tools.

Decision Maker 36

Decision Maker Gatekeeper Ideal Customer Profile Analysis 36

Hubspot Sales

JUNE 28, 2019

Sales Operations measures and evaluates sales data to determine the effectiveness of a product, sales process, or campaign. Sales Ops also uses internal performance data, along with external market and competitor research , to craft sales strategy and achieve sales goals. On that note, use as many tools as you need — and no more.

Sales Operations 103

Sales Operations Hiring Lead Rank Territories 103

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105