SBI Growth

OCTOBER 5, 2013

Sign up here for SBI’s 7 th Annual Research Project. By signing up, you will get a copy of our Marketing Spend Assessment tool and Best Practice. Allocate dollars for the research and work required to produce quality buyer personas. You also want to create campaigns that nurture leads that are still early in the buying process.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

SBI Growth

OCTOBER 14, 2013

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Topics, themes, and campaigns designed. Sign up for SBI’s annual research study review here and learn how world class companies are producing this content.

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

SBI Growth

JULY 7, 2013

A BPM is a tool that maps the decision making process used to purchase a product, service or solution. A BPM provides the marketing team a blueprint for effective demand generation and lead management. To map it right, you must conduct extensive buyer research. BLUEPRINT FOR EFFECTIVE LEAD GENERATION.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

LeadBoxer

SEPTEMBER 27, 2020

Business-to-business (B2B) demand generation is important for any business. Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 105

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI Growth

JUNE 19, 2013

Complete extensive buyer research to understand the customer’s needs, wants, goals & objectives. Align your Lead Generation strategy with your buyer research. Execute your demand gen campaigns flawlessly. Track ROMI on all your demand gen activities. Start by downloading the CEO Persona tool.

Marketing 276

Marketing Top of Funnel Sales Qualified Lead Demand Generation 276

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources. Marketing Campaigns.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

SBI Growth

JANUARY 4, 2013

Insights derived from discussions are used to; Sharpen marketing research. This free tool helps you prepare by indentifying possible gaps and points of validation. Demand Generation campaigns are executed to insert influence into the buying process. This is now your chance to enrich and sharpen buyer research.

Marketing 297

Marketing Buyer Persona Demand Generation Demand Generation Targets 297

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Campaigns Campaigns are what make companies memorable.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

DiscoverOrg Sales

JANUARY 10, 2018

Account-Based Marketing (ABM) is all the rage in the B2B sales and marketing world … and it’s evolving into something more : Account-Based Everything (ABE) aligns sales and marketing teams with multi-touch campaigns on target accounts. We based call cadence on engagement in our marketing automation tool. Great data makes a difference!

Account Based Marketing 46

Account Based Marketing Account Video Decision Maker 46

Zoominfo

AUGUST 27, 2024

By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. Marketers can segment audiences based on detailed firmographic, technographic, and intent data to run highly effective, personalized campaigns.

Ideal Customer Profile 130

Ideal Customer Profile Account Based Marketing Account Lead Rank 130

The Pipeline

APRIL 27, 2011

In today’s video, I go into detail about leaving effective voice mails, how to leverage them and make them a core part of you campaign to win specific buyers. Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process.

Pipeline 223

Pipeline Cold Calling Compensation Hiring 223

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

JANUARY 16, 2025

Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. The challenge?

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

JUNE 8, 2020

As a sanity check, I did some research on this issue. I consulted ZoomInfo’s outbound demand generation experts to compile a list of the most common (and least creative) phrases used in outbound emails. The data have always shown that cold outreach is a very important component of successful sales and marketing campaigns.

Outbound 195

Outbound Company Webinar Metrics Demand Generation 195

Zoominfo

JUNE 15, 2022

Profiling prospective customers is vital to ensuring that a marketing campaign is targeting the right people with the right message. Done well, customer profiling can result in more effective campaigns, greater revenue, and most importantly, happier customers. Marketers can attract and retain prospective customers more effectively.

Ideal Customer Profile 130

Ideal Customer Profile Customer Marketing Demand Generation Agencies 130

The Pipeline

JUNE 3, 2011

Get it right, and each of your campaigns can deliver you fresh sales opportunities within days, and sometimes even minutes. Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. Go ahead, do it, its good for you and your sales! click here now! Book Notice. Book Review. Business Acumen.

Pipeline 286

Pipeline Prospecting Twitter B2B 286

Zoominfo

MARCH 28, 2022

To gain their prospects’ trust, sales teams need to understand the customer and leverage all of the tools at their disposal to deliver value before their competitors. Here are three tools to help you connect with prospects and hit your number. How to Connect with Prospects 1. That’s where intent data comes into play.”

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Zoominfo

NOVEMBER 18, 2024

We’ve done the research to compare the top-rated website visitor identification software vendors — but first, here’s an overview of the definitions, features, and benefits of website visitor ID software platforms. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Data 130

Data Lead Rank Scale Marketing 130

SBI

JULY 10, 2018

Traditional demand generation methods just aren’t cutting it anymore. Your marketing automation misses all the high-fit accounts who have performed hundreds of hours of research, but have spent zero time on your website. This isn’t about forcing yet another tool into your tech stack, or another process into your workflow.

Intent Data 138

Intent Data Lead Rank Lead Scoring Closing 138

The Pipeline

MAY 13, 2011

The new buyer interacts with an organization when he or she is ready (not before), does the vast majority of research online without the vendor’s help, is distracted, and so forth. Create campaigns for the sales team that, rather than offering “once-in-a-lifetime” discounts or “check-in,” instead offer a report with valuable data.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

Zoominfo

DECEMBER 20, 2021

But too many campaigns are still using an approach that treats all visitors the same. Online chat tools are a cornerstone of this approach, more broadly known as conversational marketing. Integration with martech tools: Seamlessly integrate your existing workflows and tools to keep real-time data flowing into your CRM and MAP.

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. What is a Marketing Technology Stack?

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Even those at the top are always at risk. So what components make up this effort? Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. They would rather do their own research and exploration at this stage. It comes down to targeting each individual lead with relevance, at scale.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

The Pipeline

JUNE 17, 2011

I am totally aghast at companies that think that their social media campaign is going to be the answer to ALL of their sales issues. Social media is a great tool in the sales rep’s arsenal BUT it must be combined with basic and fundamental sales smarts. Demand Generation. Sales Tool. B2B Lead Generation Blog.

Pipeline 240

Pipeline Cold Calling Twitter Social Media 240

Zoominfo

MARCH 21, 2023

A strong foundation of go-to-market intelligence, cutting-edge automation tools, and the data management backbone to bring it all together. Sorting through tools and datasets that don’t get the job done is a big part of why sellers are seeing more time consumed by administrative overhead.

Demand Generation Targets 130

Demand Generation Targets Ideal Customer Profile Scale Lead Rank 130

The Pipeline

MARCH 26, 2011

From content creation, to repurposing content, to fully understanding the difference between just executing a drip campaign, to complete nurturing. Demand Generation. Sales Tool. B2B Lead Generation Blog. CNi Rapid Research. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. “If

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Built for Speed: Execute quicker with ZoomInfo’s fast onboarding and integrations with key ABM tools and platforms. Gartner, Inc. Jenifer Silverstein, Ray Pun, et al.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

FEBRUARY 18, 2018

The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Today, we break down the most important categories of marketing tools. Continue Reading. Direct Dials: The Secret to B2B Sales Success.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! We couldn’t assume if the campaign was programmed right, it would work. Campaign Managers’ jobs have become increasingly complex over the years.

Direct Response 69

Direct Response Marketing Qualified Lead Lead Rank Demand Generation 69

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering. in incremental benefits. •

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. We also boast a team of over 300 people who research and verify company information every day, an industry-leading 16 AI patents, and five third-party expert partners that supplement and verify our data. The reason? At ZoomInfo, we’re changing that.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100