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Group travel is down, but not out

Sales and Marketing Management

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. Incentives interrupted. This begs the question, what’s up with the weather scaredy-cats ?

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Managing for peak performance in a remote worker world

Sales and Marketing Management

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. Companies are also using Tango cards as incentives to complete training.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

This provides a helpful starting point when sourcing, creating campaigns for, communicating with, and qualifying leads. This gated content serves as a lead magnet — a valuable asset that creates an incentive for leads to share their contact information in order to access it.

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Google Ads Leads vs Website Traffic: Boosting Success

LeadFuze

This results in reduced cost per click (CPC), making it an invaluable platform to consider when planning your ad campaigns. As mentioned earlier, Taking cues from well-performing Google Ads campaign structures such as keyword selection process, bidding strategy, landing page optimization, etc.,

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The Art of the Oops: How to Recover from an Email Marketing Mistake

Appbuddy

” At some point in every marketer’s career, there comes a campaign, which, despite rigorous Q&A, contains an error. Gone unaddressed, mistakes in email campaigns can be a serious problem. In fact, some senders can even catch a mistake before the campaign has finished deploying. Offer a make-good incentive.

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How to Score Deals in the Final Quarter [Data & Expert Backed Tips]

Hubspot Sales

Sussman smartly pairs this incentive with a bonus month in December and proves her solution works with a short case study. The solution emerged during a pivotal meeting with General Mills. General Mills, like many companies, was looking to make the most of their remaining budget without compromising the impact of their campaigns.

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The Daily Briefing: May 7, 2020

Chorus.ai

We’re mixing up the teams and running multiple incentives at the same time. Use laser-focused micro-campaigns to create your own secret sauce To stay ahead of any dips in the market, Tom’s team is refining their process so that they’re targeting the right people in the right way. Micro-campaigns are where the magic is.