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Expert Interview: Nancy Sperry on Channel Partner Enablement

Allego

Channel sales are in the spotlight. Supply chain issues, global competition, workforce shortages, and rising customer expectations have pushed companies to look to partner ecosystems for solutions. Nancy was recently named to the CRN Women of the Channel list for 2022. Channel Partner Enablement Q&A With Nancy Sperry.

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Harnessing the Power of the “Great Wheel” in Sales (video)

Pipeliner

Advocating for a profound organizational mindset shift aimed at the overarching goal of profitable customer acquisition and retention. It is facilitated by targeted training, clear communication of the company’s mission, and customer engagement metrics. This approach transcends traditional strategy. He is CSMO at Pipeliner CRM.

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Founder-Led Sales Startup: Tips and Tricks After 8 Years of Selling with Karen Frame

Alice Heiman

The obvious advantage is being close to your customers and making sure that your product is solving a real problem for them. Whether that be customers, investors or future employees. She continues to follow this sage advice. Watch the podcast below or on our YouTube channel. Click to tweet.

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Sales Talk for CEOs: Product CEO or Sales CEO? Why You Need to Get It Right with Catherine Dahl (S3:E3)

Alice Heiman

She discusses building the platform, getting customers, and the bumps along the way. After partnering with Sage, Catherine demonstrated her knowledge of the pain points and product through speaking and educating customers. Watch the podcast below or on our YouTube channel. 19:57] The quest for more customers. [23:33]

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What is the Secret to Successful Sales Effectiveness Initiatives?

SBI Growth

The president offered sage advice to the leadership team. Here are 3 examples that we frequently see sales and marketing leaders implementing to make a quantum leap forward: Inside Sales: Create a new Inside Sales function to serve an ever-increasing segment of customers who prefer to purchase on-line.

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How to Avoid the Trash Folder

No More Cold Calling

Most ask me to buy lists of Salesforce, Oracle, or Sage users. Content Isn’t King—The Customer Is Kevin Lund and Eileen Sutton sum up the current state of branding in their brilliant post, “ Why Your Brand Should Speak Human.” The world over, clients and customers today are demanding more heart.

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The Ultimate Guide to TikTok for B2B Sales

Sales Hacker

But TikTok has proven a powerful channel for B2B messages. This video works because it’s not pushy, and ClickUp customers feel like they have learned something new. ClickUp markets itself as an app that allows its customers to “simplify work and get more done.” Using TikTok for B2B selling might seem unprofessional.

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