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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Marketing Communications Managers Must Know the Sales Quotas!

Pointclear

How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? Ask any group of marketing communications managers, exhibits managers or even marketing managers and less than 40%, overall, know the quotas for the sales channel they represent.

Quota 191
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No More Quotas, No More Commission: Sales Without SDRs

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Nelson Gilliat , Demand Generation Manager at Brantr Media and Author of Death of the SDR , a book whose controversial central philosophy we discuss. Nelson runs demand generation for an agency called Brantr and he’s based out of San Diego. powered by Sounder.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

Step 2: Type the name of the desired coworker or channel. This attention to detail demonstrates that the rep views the prospect as not just an email address or opportunity for hitting quota, but a unique individual that is special to the sales rep. Slack allows users to type a name, a message and hit send in order to connect.

Quota 121
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Overcome Common Sales Onboarding Challenges

SBI

The sales development team has established itself as the cornerstone of successful sales organizations; a recent study found that 88% of companies consider their sales development team a key channel of their sales strategy. The success of many sales organizations depends on strengthening this core area.

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Top Lead Generation Statistics for 2018

Zoominfo

42% of organizations believe email is one of their most effective lead generation channels ( source ). Companies that have mastered lead nurturing have 9% more sales reps making quota ( source ). 81% of businesses report that their blog is important or critical in generating leads ( source ).