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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. More than ever before, the new reality of sales must rely on marketing to a higher extent. Reaching More Educated Buyers.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

If you’re on the hunt for new marketing resources, look no further. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior.

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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

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Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.

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Moving to Enterprise Sales {Part 2}: 5 Go-to-Market Prerequisites You Need to Succeed

Sales Hacker Training

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. Customer and channel partnerships. Customer and channel partnerships. 1) Marketing: Does your marketing appeal to enterprise orgs?

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Three Women Advisors Who Truly Inspire Us

Smooth Sale

I am fond of writing Excel guides and how-to’s along with digital marketing and SEO tools. Esquire, Ebony, The Wall Street Journal, Times – what is the common theme among these popular media channels? She proved that a person doesn’t always need a higher education to advance. My daughter is eight years old.

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