Sales and Marketing Management

FEBRUARY 2, 2018

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Your audience is more educated, motivated, and engaged than ever before. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Understand the “Why” Behind the Buy.

Channels 174

Channels Demographics Intent Marketing 174

Allego

NOVEMBER 17, 2022

But to get your channel partners working for you, you need to think programmatically. Companies with high-performing channel partner programs know this. But when you need to build a partner channel from scratch—a “greenfield” or undeveloped channel—the challenge can feel overwhelming. Get Internal Teams Onboard.

Channels 105

Channels Scale Account Based Marketing SalesForce 105

Zoominfo

OCTOBER 20, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Here we share our top 17 YouTube channels for HR and Recruiting personnel. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3. HR Whiplash!

Channels 100

Channels Hiring Scale Video 100

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Sellers are responsible for educating their buyers digitally through multiple channels.

Hiring 105

Hiring Marketing How To Intent Data 105

Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Go check it out!

Channels 187

Channels Face-to-face Video Hubspot 187

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Alice Heiman

SEPTEMBER 29, 2022

Do you have a channel strategy in place? You may have channel partners as part of your Go To Market Strategy, but do you have a strategy that includes how you will support your partners’ success? I’ve worked with many companies who sell through the channel and complain that their channel partners aren’t selling enough.

Channels 69

Channels Telecommunications Strategy Lead Rank 69

BuzzBoard

OCTOBER 17, 2023

In our previous post, we discussed the reality of selling digital marketing services to local SMBs by analyzing the in-between communication challenges backed by true anecdotes. Because the aim is to understand your local customers’ unique needs, your digital marketing strategies and their business goals must be in perfect coordination.

Strategy 105

Strategy Marketing Education Small Business 105

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Build your channel. We say yes! Let’s get into it!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Purchasing decisions now involve increased touchpoints through multiple channels, more self-driven research, and less reliance on salespeople. It’s also common for B2B marketers to struggle with siloing. Because buyer behaviors are changing.

ROI 166

ROI Lead Rank Customer Marketing 166

Vengreso

MAY 30, 2019

For the first time ever on the #SellingWithSocial podcast, my guest and I address how sales organizations can identify and build relationships with channel sales partners to drive sales. This topic is of increasing relevance in the sales world because over 75% of world trade flows indirectly, through channels other than direct sales.

Channels 107

Channels Revenue Influencer Google 107

BuzzBoard

MARCH 4, 2024

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

Small Business 52

Small Business Small Business Marketing Webinar Metrics 52

BuzzBoard

JANUARY 24, 2024

As media consultants and marketing agencies, you are catering to the unique needs of small and local businesses night and day. Therefore, it’s imperative to craft personalized digital marketing strategies that seamlessly mesh with the needs and desires of your small business clients.

Small Business 52

Small Business Small Business Strategy Social Media 52

Partners in Excellence

DECEMBER 14, 2021

I wonder if we need to rethink our concepts of sales and marketing and how we organize to provide those functions within the organization. Marketing was primarily focused on creating visibility and awareness. It typically dealt with markets and industries, not customers. It drove programs to create leads.

Marketing 73

Marketing Channels Face-to-face Lead Rank 73

Hubspot Sales

JUNE 5, 2019

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

Channels 96

Channels Lead Rank Hiring Lead Scoring 96

Pipeliner

DECEMBER 16, 2023

The Evolution of Go-to-Market Strategies for SaaS Companies As the host of a podcast, I recently had the pleasure of interviewing Barrett King , a leading expert in go-to-market strategies for SaaS companies. The Shift in Go-to-Market Strategies Barrett and I delved into the evolution of go-to-market strategies for SaaS companies.

Strategy 59

Strategy Video Marketing Scale 59

Zoominfo

OCTOBER 13, 2021

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. On the Criteria for Success YouTube channel, you’ll find selling inspiration, important tips and tricks, and so much more.

Channels 100

Channels Video Hubspot Face-to-face 100

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? They both need this engagement!

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Allbound

DECEMBER 18, 2019

Being a channel manager isn’t an easy job. While a Google search will provide plenty of “best practices” for channel management, we wanted to take a deeper dive. In this post, we sought advice from leaders that are on the front lines of channel management. We spoke with three channel leaders from different industries.

Channels 83

Channels Face-to-face Intent Data Intent 83

Allbound

JULY 3, 2019

The same pattern of growth and decline that was experienced by Americans throughout the years, can be expected to take hold of any sector of your business, including the channel. Here are eight key factors your channel can learn from American History: 1. If things are not going as planned in your channel partner program, change them.

Channels 86

Channels Guidelines Top of Funnel Funnel 86

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. Harnessing its vast potential can prove advantageous for any local business willing to move beyond traditional marketing strategies and delve into unexplored areas.

Social Media 52

Social Media Media Twitter Marketing 52

BuzzBoard

JANUARY 11, 2024

In the digital field of advertising and marketing, staying ahead requires not just keeping pace but innovating. One such innovation that has transformed the content marketing landscape is hyper-personalization. Unlocking Potential with Generative AI At the heart of hyper-personalized content marketing lies generative AI.

Marketing 52

Marketing Small Business Small Business Scale 52

Sales and Marketing Management

SEPTEMBER 14, 2018

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships.

Small Business 260

Small Business Small Business Marketing Social Media 260

BuzzBoard

FEBRUARY 16, 2024

Exploring the Potential of Mobile Marketing for Local Businesses In today’s fast-paced digital economy, local businesses are embracing mobile marketing as a forward-thinking method to expand their reach and increase their revenue. In conclusion, the lines between digital marketing and mobile marketing are increasingly blurring.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

Pipeliner

DECEMBER 19, 2023

Harnessing the Power of Authority in Marketing John Golden had the pleasure of speaking with Frank Hussman, an internet entrepreneur from Amsterdam, Netherlands, with over two decades of experience in B2B marketing and sale s. Frank advised that it’s crucial to focus on one main channel and put all your efforts into it.

Industry 59

Industry B2B Video Demand Generation Agencies 59

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service?

Outsourcing Services 189

Outsourcing Services Marketing Top of Funnel Scale 189

BuzzBoard

FEBRUARY 23, 2024

Understanding the Needs of Small Businesses for Digital Marketing In our increasingly digital era, the significance of digital marketing for local business growth is crucial. The importance of digital marketing resides in its ability to reach a broad audience cost-effectively. Click Here to delve deeper into this topic.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Sales and Marketing Management

JULY 14, 2017

Author: Hunter Montgomery, CMO, Higher Logic Businesses increasingly rely on online communities as a vital channel for communicating with customers and giving customers a chance to connect with each other. Sharing those issues with the product marketing and development teams is a great way to uplevel your relationship with them.

Marketing 192

Marketing Campaigns Channels Case Study 192

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. These are the components that propel data-driven marketing forward.

Apparel 52

Apparel Small Business Small Business Marketing 52

Sales and Marketing Management

DECEMBER 14, 2020

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. at a business’ direct sales team) or toward indirect sales channel partners (or both). My answer: sales training initiatives.

Incentives 295

Incentives Incentive Training Channels 295