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Rethinking the Value of Customer Service

SugarCRM

Seeing how far customers could be pushed before they’d cancel a service or move to a competitor was often acceptable. If a customer registers a complaint, it’s not the end of the world. Usually, the more problems are solved by customer service, the more likely it is for customer engagement to increase.

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Unlock the Full Value of Artificial Intelligence With SugarCRM

SugarCRM

Artificial intelligence (AI) has transitioned from science fiction worlds to everyday reality; it has also become a more widely accessible tool than most fiction writers ever dreamed of. Small or mid-sized businesses can leverage AI-driven tools like SugarPredict to enhance multiple aspects of their operations.

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SugarCRM’s 2024 Customer Breakthrough Awards Winners

SugarCRM

The Customer of the Year award celebrates customers who have cultivated a lasting partnership with SugarCRM by achieving significant business impact using the platform and engaging with the Sugar ecosystem and SugarClub in the journey to reduce manual processes and make the hard things easier for their business and their customers.

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Poor Data and Tech Fueling Customer Churn

SugarCRM

During uncertainty, it’s important to double down on the areas you can control and ensure your customer service and experience are as refined as possible. Many industries have seen their growth curtailed, and with that, customer retention becomes critical to survival.

Churn 26
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What Does Generative AI Mean for The Future of Marketing?

SugarCRM

Quality vs. Quantity : An overworked marketing department may prioritize quantity over quality, rapidly churning out content and campaigns to meet deadlines. Maybe one of the most significant advancements in content idea generation was the emergence of tools such as ChatGPT. Generative AI is a great tool to use in this context.

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What Is the Real ROI of a Customer?

SugarCRM

Quantifying CX with Modern Tools. You now have modern tools to track and identify your customer’s pain points, understand their preferences, and maximize the experience for your target customer. They help you transform your customer service discipline into a science—one you can measure and quantify.

ROI 26
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SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

That’s why we decided to sit down and craft this post to help recap the events that have taken place to ensure our community and customers who could not make it still have access to the announcements, keynotes, and overall highlights of the event! Adrian Swinscoe is a best-selling author on customer service, experience, and engagement.