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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

It largely depends on your website’s performance, content activation strategy, the use cases for your revenue team, and the capacity to manage another system in your toolkit. Chatbots are a lead generation machine capable of driving forward conversations, which are the start to a great customer relationship.

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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

But the reality is it largely depends on your website’s performance, content activation strategy, the use cases for your revenue team, and the capacity to manage another system in your toolkit. Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine.

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What is the True Cost of Bad Data for Your Business?

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The impact of dirty data on your sales and marketing teams can range from inaccurate targeting that prevents lead generation , to a sluggish sales pipeline that struggles to convert opportunities into customers. Many aspects of the sales and marketing process can be automated to optimize demand generation outreach.

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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

In this post we’ll focus on the B2B Demand Generation (DG) plan. Download the 2014 B2B Demand Generation Planning template here to get started. B2B Demand Generation – Building a Base Plan. Then continue with a set of strategies to support those goals. Agile Demand Generation Execution Process.

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Overcome Common Sales Onboarding Challenges

SBI

The sales development team has established itself as the cornerstone of successful sales organizations; a recent study found that 88% of companies consider their sales development team a key channel of their sales strategy. Strategies for retaining sales development reps and reducing churn.

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Pick The Right Plays: Using the Go-To-Market Framework

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Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Technology : Sales intelligence platforms and buyer intent software.

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Takeaways from Pavilion’s GTM2023 Conference

Sales Hacker

When asked who is rethinking their go-to-market strategy, around 60% of the room had a hand raised in the air. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023].