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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

Pointclear

The amount of data available to marketers today can be overwhelming. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis. A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org.

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Just Ask: Voice of the Market Conversations Amplify Understanding of Customer Needs

Sales and Marketing Management

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the market” conversations.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Assess customer data and market trends to lay down the attributes of your ideal customer. Improve your content marketing with valuable and informative blogs, white papers, and e-books.

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The Eerie Future of Cold Calling and What Sales Leaders Can Do Today

Pipeliner

As sales leaders, I can assure you that the challenges you are facing today with cold calling reluctance from members of your sales team is only going to get worse as time goes on unless you have a proactive plan. However, contrary to many articles online, cold calling is not dead. It’s career suicide.”. This is critical.

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Marketing strategies from the Grateful Dead

Sales and Marketing Management

Walton’s comments were written for the foreword of “Marketing Lessons from the Grateful Dead,” by David Meerman Scott and Brian Halligan. Fellow Deadheads, Meerman is the author of “The New Rules of Marketing and PR” and Halligan is CEO and cofounder of marketing software behemoth HubSpot. Build a diverse team.

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The Outbound Playbook: How to Find Sales Leads with Proven Strategies

eGrabber

Here are some of the most proven outbound marketing strategies that will help you to find sales leads: Outbound Strategies to Find Sales Leads Cold Calling: The Art of Conversation Cold calling , often perceived as daunting, is a powerful tool when wielded skillfully.