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The Ultimate Guide To Email Marketing For SMES

Pipeliner

Effective e-mail marketing entails that you know your market and how and when they like being talked to so you can convince them properly to make a purchase and give them good customer service that keeps them coming back for more. As an SME, you have a very personal relationship with your customers. THE NITTY GRITTY.

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A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

Then again, when customer conversations stray dangerously close to the constraints of what is comfortable, why not at least pursue what just might be possible? When your sales CRM tells you what the next step to close the customer should be, do you ever ask yourself whether this step makes sense? From customer success.

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What Do You Do?… “I’m In Sales…” Try Again!

Bernadette McClelland

Adapting the model from Joe Pulizzi, author of Content Inc, along with conversations from other trusted advisors, I asked myself the same question… to help me get above the noise and crowdedness of the ‘sales’ environment and help me clarify how I could make my difference and own my space. Is it customer service?

Lead Rank 150
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Why Business Decision Makers tune out Left Brain Thinkers

Babette Ten Haken

Within the first three minutes of a presentation or conversation, decision makers and non-technical colleagues are overwhelmed by facts. Somewhere during the conversation, those left brain thinkers cause business decision makers to tune out, instead of dialing in and drilling down. Find out more right here. is available on Amazon.com.

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How Qualifying Customer Experience helps Us Quantify CX

Babette Ten Haken

Now, Voice of the Customer (VoC) research methodology involves more than just “sticking close to customers” and asking them how things are going on a quarterly basis. Then again, VoC techniques produce very different conversations than the type of information uncovered in a typical sales discovery conversation.

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Why Your Professional Speak creates Biased Listeners

Babette Ten Haken

You know, discipline-specific terminology or buzz words which often comprise over 50% of professional conversations. And that, once impressed, you also assume these influencers and decision makers will buy into whatever product, service or solution you are selling, pitching or proposing. Finally, are you self-focused?

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When We leverage Our Customer Retention Superpower

Babette Ten Haken

Or, if we network with former customers, they tell us things just are not the same since we left, even though there is nothing “wrong” with our workforce replacement. When we ask clients about our customer retention superpower, we often enter into an entirely different conversation about why clients value us.