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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Do I have ‘shiny object syndrome?’

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? B2B Lead Generation Sources. Leads don’t just magically appear in a company’s CRM (though, that would be nice!). And, 31% more likely to be hiring additional sales reps to meet demand.

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Impact of lead-to-closed/won process on CRM data quality

Pipeliner

Founder of two reporting and analytics software companies, he has 20+ years executive experience in the CRM, ERP and collaboration solutions. He owns the ability to integrate process and rigor into daily team workflows and provides a pragmatic foundation for business decisions, long-term relationships, and achievement of strategic objectives.

CRM 56
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Generate 25%+ of Sales Pipeline Opportunities from Marketing

SBI Growth

Lead Generation is the surest way to drive tangible return on marketing investment. Building a robust B2B Lead Generation program requires the adoption of best practices in two areas; Demand Generation and Lead Management. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!). And, 31% more likely to be hiring additional sales reps to meet demand.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

A typical sales process consists of five to seven steps: prospecting, preparation, approach, presentation, handling objections, closing, and follow-up. Having duplicate, incorrect, or incomplete data in the CRM and sales engagement platforms. The sales process today is long and clunky. Having multiple tools open at once.

Quota 121
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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Sales enablement for existing customers differs greatly depending on the objective. Process-oriented sales enablement. Should you market to current customers?