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10 Tried-and-Tested SaaS Marketing Tactics That You Should Try

Pipeliner

Your marketing approach will differ based on the industry that you are in. Mind you, some of our clients at VoyMedia SaaS Marketing Agency find it daunting to look for clients in their target market. Although you know that you have built a great product, sometimes your marketing efforts will not pay off.

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10 Creative Examples of How to Use AI in Sales

Allego

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” Lead Generation: Automating the lead generation process, AI tools can sift through data across digital platforms to identify potential customers. Listen to the interview.

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Sales Tips: 3 Things to Know Before Selling to the B2B Market

Customer Centric Selling

In recent years, selling to the B2B market has presented new challenges for companies such as buyers’ growing tendency to vet vendors using online research and the interplay between the B2B and B2C buyer experience. So, what should companies selling to the B2B market know before they engage with their buyers?

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Five Must-Have Ingredients for Improving Your Organization’s Sales Enablement Practices

Miller Heiman Group

According to the 4 th Annual Sales Enablement Study from CSO Insights, the research division of Miller Heiman Group, 61 percent of companies report having a sales enablement function. Unfortunately, according to the same study, just 34 percent of these companies report meeting their sales enablement expectations.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Gartner CIO Study Highlights Need for Outcome-Base.

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CFOs Take More Control: Frugalnomics in Full Effect

The ROI Guy

According to a new Accenture study of 1,054 senior finance executives, in the wake of the recession, more chief financial officers (CFOs) are expanding their role beyond finance. now finds herself at marketing meetings. Nancy Cooper, finance chief of software developer CA Technologies, based in Islandia, N.Y.,