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The Adapter’s Advantage: Jon Ferrara on Building Customer Relationships

Allego

He’s best known as the co-founder of GoldMine Software Corp, one of the first customer relationship management (CRM) platforms for small- to medium-sized businesses (SMBs). In 1999, Goldmine was acquired by FrontRange. Episode 48: Building Customer Relationships | Jon Ferrara. From This Episode. Don’t miss an episode.

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7 Creative Ways to Bring in More Sales Online

Pipeliner

Boosting Online Sales: 7 Creative Ways Leverage Social Proof to Build Trust Nothing persuades new customers quite like hearing glowing reviews from existing ones. To tap into this goldmine, actively collect and display feedback across your platform. Use this data to build detailed buyer personas, representing your ideal customers.

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What’s the Best Way to Convince a Local Business Client to Implement Social Media Marketing?

BuzzBoard

As a salesperson, understanding the relationship between social media and an expanded customer base can help you pitch your services more effectively to small and local businesses. Platforms like Twitter, Facebook, and Instagram provide an affordable and diverse range of marketing options, attracting millions of potential customers.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. How often do they receive customer complaints? Check it out! What kind of marketers would we be if we didn’t include ZoomInfo on this list?

Research 233
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CRM Is Dead! Long Live CX!

SugarCRM

The main point that they put forth is that CX is a company’s strategy for delivering a memorable and exceptional experience to their customers. In that case, you’ll know that several key trends have marked the passage of time and the advances of technology within customer relationship management. I used to agree with that.

CRM 49
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A Guide to Building a Referral Network for Your SMB

Act!

Every business, big or small, needs a steady influx of new customers. It can also help you close sales faster and build a loyal customer base. That’s what makes referral networks a marketing goldmine. You only have to incentivize your current customers to bring in referrals.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. How often do they receive customer complaints? Check it out! ZoomInfo What kind of marketers would we be if we didn’t include ZoomInfo on this list?

Research 100