Highspot

JULY 18, 2023

Right now decision-makers are focusing on marketing enablement. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

DiscoverOrg Sales

FEBRUARY 21, 2018

Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year. Read through to see all the tradeshow resources, or download the whole package at once. Blog: How to Prospect at Trade Shows: The Ultimate 10-Step Sales and Marketing Checklist. Lots of warm leads. Nina will show you how to find it.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Mereo

NOVEMBER 15, 2023

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

Lead Rank 41

Lead Rank Marketing Commission Retention 41

SBI Growth

JANUARY 20, 2014

Yet there’s little attention within marketing teams on developing quality offers. DMA studies show Offer is the #1 determination of success for customer marketing. Marketing plans are well underway. Chief Marketing Officers are monitoring their team’s campaign metrics as a leading indicator. But that’s not enough.

Campaigns 310

Campaigns Demand Generation Targets Demand Generation Outside Sales 310

SBI Growth

NOVEMBER 29, 2012

Marketing leaders can gain a competitive advantage by executing a high value exercise Develop a Persona Ecosystem. For marketing leaders tasked with acquiring new customers this is the most valuable exercise you will perform all year. Dive in head first to enhance your 2013 Marketing Plan. Step 1: Identify the Market.

Exercises 310

Exercises Lead Rank Lead Scoring Marketing 310

Zoominfo

MARCH 8, 2022

Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?

Data 130

Data Outsourcing Services Churn Buyer Persona 130

SBI Growth

NOVEMBER 23, 2013

The challenger sale requires a big investment in money, resources, and time. Download our Challenger Readiness Guide and learn if your organization is ready. Is marketing aligned with this new methodology? This would be marketing. If you don’t coordinate with marketing, you’ll need to produce this content yourself.

Sales Methodology 308

Sales Methodology Demand Generation Targets Demand Generation Face-to-face 308

Showpad

MAY 3, 2019

While many elements factor into the experiences a customer has with your company, experiences are primarily driven by your marketing and sales organizations. Sales and Marketing Alignment. We call this sales and marketing alignment, or sales-marketing alignment. The Five Stages of Sales-Marketing Alignment.

Marketing 83

Marketing Scale Collateral Buyer 83

SBI Growth

NOVEMBER 6, 2013

Impacting a marketing team’s output in that short period of time requires a quick start. B2B CMO’s are expected to deliver hard Lead Generation metrics: Quantity of Sales Qualified Leads to the sales force. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue.

Top of Funnel 282

Top of Funnel Demand Generation Agencies Sales Qualified Lead Decision Maker 282

SBI

OCTOBER 12, 2017

In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. You can achieve a higher close rate with an ABM strategy if 1) you’re focused on best-fit accounts, and 2) your sales and marketing teams are aligned. then you’re cheating yourself.

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

eGrabber

NOVEMBER 20, 2019

The marketing/demand generation/lead generation teams are the ones that feed the sales pipeline with a steady flow of potential sales leads. But studies reveal that marketing teams are unable to generate sufficient sales leads to keep the salespeople busy. It takes a lot of time and resources.

Leads 95

Leads Marketing Qualified Lead Lead Generation Remedy 95

Igniting Sales Transformation

FEBRUARY 21, 2018

In this episode, my guest is Shari Johnston, VP Marketing at Casetext and our topic is Aligning your Go To Market Strategy Around Account-Based Marketing. Account Based Marketing, Account Based Selling and Account Based Everything has been a pretty hot topic for the last two + years.

Account Based Marketing 50

Account Based Marketing Ideal Customer Profile Account Demand Generation Targets 50

The Pipeline

JANUARY 17, 2012

Free Resources. The advantage is that you have experts in the field researching specific areas of interest, and delivering valuable resources you can use, thereby saving you time and effort, and allow to utilize and benefit from those resources. Start by downloading our new book: Sales & Consequences. 0 Subscribers.

Influencer 222

Influencer Pipeline Hiring Top of Funnel 222

SBI Growth

SEPTEMBER 16, 2012

Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. Proper budget allocation is IMPORTANT, because your own success, as well as the success of your CMO, will depend on the appropriate allocation of overall resources and expenses in 2013. The answer: Marketing.

Top of Funnel 267

Top of Funnel Funnel Demand Generation Targets Demand Generation 267

The Pipeline

JANUARY 18, 2012

Free Resources. Download the latest version here. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Home About The Pipeline. 0 Subscribers. Subscribe by Email. We take privacy seriously. Your email address will not be shared. Sign up for our Email Newsletter. February 2012. January 2012.

Pipeline 253

Pipeline Cold Calling Hiring Compensation 253

The Pipeline

NOVEMBER 16, 2011

Free Resources. Download the latest version here. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Home About The Pipeline. 0 Subscribers. Subscribe by Email. We take privacy seriously. Your email address will not be shared. Sign up for our Email Newsletter. February 2012. January 2012.

Pipeline 240

Pipeline Cold Calling Hiring Compensation 240

The Pipeline

MARCH 7, 2012

Free Resources. Download the worksheet. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Home About The Pipeline. 0 Subscribers. Subscribe by Email. We take privacy seriously. Your email address will not be shared. Sign up for our Email Newsletter. For Email Newsletters you can trust.

Pipeline 210

Pipeline Sales Qualified Lead Cold Calling Webinar Metrics 210

The Pipeline

FEBRUARY 29, 2012

Free Resources. Download the latest version here. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Home About The Pipeline. 0 Subscribers. Subscribe by Email. We take privacy seriously. Your email address will not be shared. Sign up for our Email Newsletter. February 2012. January 2012.

Pipeline 212

Pipeline Hiring Cold Calling Webinar Metrics 212

The Pipeline

JANUARY 24, 2012

Free Resources. So now you have a choice, you can download the PDF version, or for a nominal charge of.99 Demand Generation. When Sales Met Marketing. Community Marketing Blog. Home About The Pipeline. 0 Subscribers. Subscribe by Email. We take privacy seriously. Your email address will not be shared.

Pipeline 203

Pipeline Top of Funnel Hiring Cold Calling 203

Highspot

AUGUST 31, 2021

The latter, on the other hand, may require a deeper investment in content marketing and SEO. Think about sales models and sales processes as two sides of the same coin: your sales model determines how you’re going to generate leads for your business and your sales process puts that approach into action. Types of Sales Models.

Lead Rank 94

Lead Rank Top of Funnel Buyer Persona Hiring 94

Sales Hacker

OCTOBER 7, 2019

What you need to know about go-to-market models in SaaS. B2B SaaS go-to-market (GTM) models range from no-touch, transactional approaches to highly specialized, consultative strategies. Your GTM approach determines the type of sales roles you hire, the technology you implement, and your overall approach to demand generation.

Account 68

Account Lead Rank Hiring Demand Generation Agencies 68

The Pipeline

MAY 7, 2011

Free Resources. 2011 Sales & Marketing Success Conference. Now you have an opportunity to get direct input from 35 of the world’s best know sales experts, all part of the 2011 Sales & Marketing Success Conference , presented by Top Sales World. You can view and download the full schedule here. 0 Subscribers.

Pipeline 218

Pipeline Conference Webinar Metrics Cold Calling 218

SugarCRM

JUNE 6, 2023

In this context, manufacturing enterprises struggle to retain and gain new customers and provide enhanced customer experience without massively compromising budgets and resources. This dynamic significantly reduces operational costs linked to market penetration and local transactions.

Enterprise 26

Enterprise Enterprise CRM Territories 26

The Pipeline

MARCH 26, 2011

Free Resources. 7 Must-Have Lead Nurturing Recipes for B2B Marketers. Stored in Appointments , Attitude , Business Acumen , Lead Management , Marketing , Proactivity , Productivity , Sales 2.0 , e-book , execution. Download the latest version here. Home About The Pipeline. 0 Subscribers. Subscribe by Email. February 2012.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

Apptivo

FEBRUARY 1, 2023

It will help the salesperson focus their two most important resources – Time & Effort. Converting a prospect into a lead that is first marketing- and then sales-qualified. You never know; they might now have the resources, power, or demand that they lacked previously. How does the sales pipeline work?

Pipeline 52

Pipeline Ideal Customer Profile Sales Qualified Lead Top of Funnel 52

OnePageCRM

MARCH 2, 2017

Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies. A loose analogy perhaps, for the age old battle that is sales versus marketing. Benefits of sales and marketing alignment. CSO Insight. Increased revenue. CSO Insights.

Top of Funnel 48

Top of Funnel Lead Rank Marketing Qualified Lead Lead Scoring 48

The Pipeline

DECEMBER 16, 2011

Free Resources. Secondly, most – not all – but a very high percentage of courses on offer today deliver what I term “generalized” skills development. But I have some of them, and I invite you to download the FREE white paper – registration is not required. Demand Generation. 0 Subscribers.

Pipeline 230

Pipeline Training Twitter Hiring 230

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. online resources before reaching out to a sales rep.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

The Pipeline

OCTOBER 21, 2011

Free Resources. For this reason, Punk Rock People Management is available as a print book, a kindle version and a free pdf download. Demand Generation. When Sales Met Marketing. Home About The Pipeline. 0 Subscribers. Subscribe by Email. We take privacy seriously. Your email address will not be shared. Book Notice.

Pipeline 237

Pipeline Hiring Top of Funnel Cold Calling 237

Vengreso

MARCH 2, 2021

Here’s some data about what’s happened since March 2020: Marketing emails increased by 62%. Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL. Virtual events by 1,000%.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Zoominfo

JANUARY 14, 2022

Every demand gen marketer wants the same thing — more budget. But before you can ask for more resources, you need to properly manage the budget you already have. We’re here to help you determine what your marketing budget should be, how to distribute and manage it, and ultimately how to advocate for more when the time comes.

Marketing Qualified Lead 100

Marketing Qualified Lead Lead Rank Maximizer Marketing 100

The Pipeline

SEPTEMBER 23, 2011

Free Resources. If you’d like help knowing what to say to prospects, I invite you to download my Special Free Report, Getting in the Door: How to Write an Effective Cold Calling Script. Demand Generation. When Sales Met Marketing. Community Marketing Blog. Home About The Pipeline. 0 Subscribers. Book Notice.

Cold Calling 266

Cold Calling Pipeline Twitter Webinar Metrics 266

Seismic - Sales Effectiveness

MAY 24, 2019

When organizations think of sales and marketing alignment, they often focus on demand generation. Sales and marketing must work together to deliver on the promise of alignment. Marketing must agree to move beyond demand generation content and build content designed to be used in the sales process.

Marketing 90

Marketing Demand Generation Agencies Lead Rank Lead Scoring 90

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Once you have buy-in, you need to secure a budget and resources to start building the desired tech stack. Inaccurate or generalized targeting means wasted time and money.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Lead Rank Marketing Qualified Lead 130

Sales Hacker Training

NOVEMBER 21, 2022

Related: Top 50 Lead Generation Tools in 2023, Ranked & Rated There Are Plenty Of Fish (I Mean Sales Tools) In The Sea There’s a vast ocean of sales tools in the market. So if technology improves your process, or helps you close more deals, add it to your arsenal of sales tools and get cracking!

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Sales Hacker

APRIL 8, 2021

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. The foundations of the marketing/sales attribution problem. The foundations of the marketing/sales attribution problem. Or was it the blog, or the TV ad?

Lead Rank 91

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 91